July 27, 2018 By Salesforce Canada

5 Content Marketing Assets That Could Make Or Break A Product Launch

If you can tell a compelling story about your new product with each of these tactics, you stand a much better chance of launching something that positions your product’s rollout for long-term success. ... Read More

Marketing

July 24, 2018 By Salesforce Canada

When, Why and How Marketers Can Win With Assessment Campaigns

A good assessment campaign offers real value to customers and prospects, of course, but they can also prove highly useful to the organization that creates them. ... Read More

Marketing

July 16, 2018 By Salesforce Canada

When (And When Not) To Play Off The Latest Internet Memes In Marketing

Marketers may occasionally wish they could harness some of the elements that make for a successful meme and use it for the work they do -- even though most Internet memes seem to get wildly popular by accident. ... Read More

Marketing

July 3, 2018 By Salesforce Canada

4 Fresh E-Mail Newsletter Formats Marketing Departments Should Try Today

Here are five different e-mail newsletter formats you can try to shake up what you’re creating, sending and managing through tools like Marketing Cloud.... Read More

Marketing

June 29, 2018 By Danielle Elliott

Find out how Jamie Dewar is breaking the mould in the marine industry

Jamie Dewar was raised on doing things differently. Now at the helm of the family business, he’s blazing a trail to help Legend Boats lead the way in the marine industry as it grows. ... Read More

Marketing

June 21, 2018 By Salesforce Canada

The Do’s And Don’ts Of Writing Ad Copy To Promote Content Marketing Assets

Any kind of advertising copywriting has its challenges, but the promotion of content marketing assets means telling a special kind of story, in a special kind of way. ... Read More

Marketing

June 15, 2018 By Danielle Elliott

Trailblazer Katherine Duncan explains how she’s gone from Salesforce novice to ninja to power her business through change

Katherine Duncan is an explorer who loves a road trip as much as a creative journey. From leading her team through digital transformations, to looking out for their health and safety, Katherine is a Trailblazer keeping her colleagues’ interests at the heart of change. ... Read More

Marketing

June 7, 2018 By Salesforce Canada

Four Key Ways Marketers Can Make AI a Reality

When revolutionary change like AI — or the internet or social media — barrels through the marketing industry, it’s easy to be left behind. Here are four ways you can take to implement AI at your company.... Read More

Marketing

June 6, 2018 By Jessica Bennett

You Need to Use Templates, But You Must Use Them Well

Your customers can see right through generic, boring templates. They want real, authentic communication, and they may jump ship if you rely too heavily on templated responses.... Read More

Marketing

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

5 Content Marketing Assets That Could Make Or Break A Product Launch

When, Why and How Marketers Can Win With Assessment Campaigns

When (And When Not) To Play Off The Latest Internet Memes In Marketing

4 Fresh E-Mail Newsletter Formats Marketing Departments Should Try Today

Find out how Jamie Dewar is breaking the mould in the marine industry

The Do’s And Don’ts Of Writing Ad Copy To Promote Content Marketing Assets

Trailblazer Katherine Duncan explains how she’s gone from Salesforce novice to ninja to power her business through change

Four Key Ways Marketers Can Make AI a Reality

You Need to Use Templates, But You Must Use Them Well

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