March 27, 2015 By Salesforce Canada

The Key Metrics For Selling with Video: Q&A with Vidyard CEO Michael Litt

Sales reps tend to focus on what their customers and prospects are doing when they can sit down and see them face-to-face, but Michael Litt says the way they spend their time online shouldn’t be overlooked. Litt is CEO and co-founder of Vidyard, a Kitchener, Ontario-based Salesforce Canada... Read More

Featured, Sales

March 26, 2015 By Salesforce Canada

How To Impress Canada’s Top Startup Accelerators

It’s become almost a trademark of a hot young company to have offices with foosball tables and policies that include video game tournaments during business hours, but most of them would probably rather avoid playing “startup croquet.” The term was coined by serial entrepreneur Jeffrey Dale in a... Read More

Featured, Small Business

March 26, 2015 By Salesforce Canada

Small Business Spotlight: How Marketing and Sales Alignment Helped Us Grow More than 1000% in 2 Years

If your Marketing team is traveling down a road at 100 miles per hour toward a brilliant campaign, and your Sales team is going down a path in the opposite direction, stopping regularly to scout for potential customers, which team will find... Read More

Featured, Marketing, Sales, Small Business

March 26, 2015 By Salesforce Canada

Twitter Tips to Turn into a Twitter Pro

Twitter is a great tool for marketing, but are you getting the most out of your profile? This infographic will teach you key ways to optimize your Twitter profile (both for individuals and for brands), best practices for tweet structure, and how to increase engagement. And while Twitter isn’t... Read More

Featured, Social

March 26, 2015 By Salesforce Canada

How Canadian Business Can Avoid The Hiring Crunch That’s Coming

The average small or medium-sized Canadian business will likely have an owner or president, one or more sales people, someone in charge of marketing, but not always a full-time IT person. That may soon change. According to a report published in March by the Information and Communications... Read More

Featured, Work

March 20, 2015 By Salesforce Canada

The Digital Marketing Landscape: Canada and Across the Globe

Metrics are a big element of marketing. But while numbers and trends are insightful, it’s what we do with that information that truly matters. In this year’s State of Marketing report, Salesforce surveyed more than 5,000 marketers across the globe to glean insight on top priorities for 2015 across... Read More

Featured, Marketing

March 20, 2015 By Salesforce Canada

Why Sales Is A Profession More Young Canadians Should Pursue

There is a reason why Dragon’s Den has become one of the most popular TV programs in Canada, and it’s not just the wisecracks from the judges. It’s that moment when a budding entrepreneur takes the huge risk of pitching a concept for a product or service which they believe will become wildly... Read More

Featured, Sales

March 18, 2015 By Salesforce Canada

3 Sure-Fire Strategies To Keep Canadian Startups Growing

Photo by MiroAlt Everyone knows how startups are supposed to evolve. A couple of young geniuses come up with a great idea that they start building in their parents’ basement. Their fledgling company attracts thousands of users, media attention and eventually a lot of venture capital financing.... Read More

Featured, Small Business

March 17, 2015 By Salesforce Canada

5 Steps to Build Amazing Email Lists from the Ground Up

The most widely adopted Internet social network isn’t Facebook, Twitter, or LinkedIn: It’s email. More than 85 per cent of adults who are online have an email account while 62 per cent have a social networking account. And those email users are far more engaged than even Facebook users: Only one... Read More

Featured, Social

Salesforce Canada

The Key Metrics For Selling with Video: Q&A with Vidyard CEO Michael Litt

How To Impress Canada’s Top Startup Accelerators

Small Business Spotlight: How Marketing and Sales Alignment Helped Us Grow More than 1000% in 2 Years

Twitter Tips to Turn into a Twitter Pro

How Canadian Business Can Avoid The Hiring Crunch That’s Coming

The Digital Marketing Landscape: Canada and Across the Globe

Why Sales Is A Profession More Young Canadians Should Pursue

3 Sure-Fire Strategies To Keep Canadian Startups Growing

5 Steps to Build Amazing Email Lists from the Ground Up

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