May 19, 2023 By Salesforce Canada

How A CRM Can Help Manage Inflation And Improve The Workplace

It may not mark an ideal moment in the Canadian economy, but periods of high inflation can serve as a valuable catalyst for digital transformation. Smart companies know that rising prices signal potential dips in customer demand, as well as increased costs for raw materials and the everyday... Read More

Small Business

May 17, 2023 By Salesforce Canada

How To Align Sales and Marketing Teams for ABM Success

Account-based marketing has become a popular strategy within many companies because it’s a highly effective way of prioritizing your most important customers and deepening your relationship with them. Before that happens, though, there’s another relationship that needs to be addressed first. Sales... Read More

Marketing

May 15, 2023 By Salesforce Canada

3 Ways To Collect Zero-Party Data

The third-party data your customers give you is a gift to your business that will keep on giving – you just need to know how to ask for it. Unlike second-party data that you purchase through a marketplace, or third-party data that is collected and aggregated via web site cookies, zero-party data... Read More

Marketing

May 12, 2023 By Salesforce Canada

How to Build a Winning Web 3.0 Strategy

The first iteration of the Web transformed business as we know it offering companies of every size a way to promote themselves to anyone, anywhere, at any time. Next came Web 2.0, where technology advanced to support more user-generated content and interactive features. Web 3.0 opens up a new wave... Read More

Small Business

May 10, 2023 By Salesforce Canada

Discover the Top Email Marketing Trends of 2023

Every time a marketer presses “send” on an email campaign, they’re making a set of promises to their database of recipients: The message landing in their inbox is important, based on what the brand knows about your interests, needs and aspirations. The message will provide value – not just... Read More

Marketing

May 8, 2023 By Salesforce Canada

5 Cost Optimization Ideas That Won’t Hinder Innovation Or Security

It’s not a tech-specific acronym like a CRM, AI, or the IoT, but it’s the one small and medium-sized businesses care about most when they’re choosing digital tools: ROI. Even when the economy is at its strongest, companies need to justify ROI – otherwise known as return on investment – for every... Read More

Small Business

May 5, 2023 By Salesforce Canada

5 Ways to Use Slack to Boost Your Sales Teams’ Efficiency and Productivity

There were times when closing a deal would earn sales reps a high five from nearby coworkers or their manager. In some cases companies would have a bell in the office that would ring out in victory. Today, the celebratory activity is magnified among sales teams that use Slack – as is all the... Read More

Sales

May 3, 2023 By Salesforce Canada

How Generative AI Can Help You Exceed Customer Expectations

Less than a year ago, it’s probably safe to say that the majority of Canada’s small and medium-sized businesses had never heard of generative AI. Fast forward one year, however, and its role in delivering an outstanding customer experience could make it as commonplace as smartphones and office... Read More

Small Business

May 1, 2023 By Salesforce Canada

5 Artificial Intelligence Trends To Focus On To Take Your Small Business To The Next Level

The advancements in artificial intelligence have been coming so fast and furious over the last two years that it’s tempting to think AI could also stand for “all-in.” When a company goes all-in with AI, for example, that means it is leveraging technologies such as natural language processing and... Read More

Small Business

Salesforce Canada

How A CRM Can Help Manage Inflation And Improve The Workplace

How To Align Sales and Marketing Teams for ABM Success

3 Ways To Collect Zero-Party Data

How to Build a Winning Web 3.0 Strategy

Discover the Top Email Marketing Trends of 2023

5 Cost Optimization Ideas That Won’t Hinder Innovation Or Security

5 Ways to Use Slack to Boost Your Sales Teams’ Efficiency and Productivity

How Generative AI Can Help You Exceed Customer Expectations

5 Artificial Intelligence Trends To Focus On To Take Your Small Business To The Next Level

Most Popular Stories

Helping Business Manage Through Crisis

5 Things We’re Doing Now to Help Our Employees Navigate Work

How to Communicate With Customers During Times of Crisis

Blog Categories

New to Salesforce?

About Salesforce

Popular Links

Americas

Europe, Middle East, and Africa

Asia Pacific