June 19, 2023 By Salesforce Canada

The Rise of Voice Search: What Marketers Need To Know

A parent asks a smart speaker in the kitchen to look up a recipe for baked halibut as dinner hour approaches. At work, a senior manager speaks to a virtual assistant to troubleshoot an issue with a business application. While tinkering in a garage, a hobbyist calls out to their smartphone and... Read More

Marketing

June 16, 2023 By Salesforce Canada

Why Your Business Should Invest In Automated Email Marketing

When a customer opts into your database, sending them a “welcome” email message is a great way to start the relationship off right. Would one of your customers benefit from some smart product recommendations based on items they’ve already bought? Send them an email about that too. Don’t forget to... Read More

Marketing

June 14, 2023 By Salesforce Canada

How to Use Zero-Party Data to Map the Customer Journey

It’s tempting to think of the customer journey as a sort of luxury cruise, where a brand leads people on an unforgettable trip to a destination where they get exactly what they want. In most cases, though, the customer journey is more like riding a bus. Instead of one, linear path, customers may... Read More

Marketing

June 12, 2023 By Salesforce Canada

Content Marketing Trends for 2023 and Beyond

Content is more than a necessary expense for fast-growing brands. Content is like a form of currency. When brands tell stories and distribute them to the right audience through their preferred channels, customers often provide a lot of value back. This can include greater insight into their pain... Read More

Marketing

June 9, 2023 By Salesforce Canada

How To Hyper-Personalize The Customer Journey

You’ve segmented your customers by age, occupation, geography and even the degree of business they bring your brand’s way. Now imagine sitting down with a random customer and showing them the segment where their profile sits. “I guess that makes sense,” they might say. “But there’s more to who I am... Read More

Marketing

June 7, 2023 By Salesforce Canada

5 Ways Intelligent Automation Can Help Businesses Lower Costs

A lot of the automation Canadian companies have implemented so far focuses on the “how,” and with good reason. Allowing customers to submit an insurance claim via an online form is a lot easier than forcing them to scrawl on pieces of paper and mail them in. It changes how the claims process... Read More

Small Business

June 5, 2023 By Salesforce Canada

Becoming a customer company: The magic of AI, Data and CRM at World Tour Toronto 2023

From Arianna Huffington to Trailblazers like TD and McCain Foods, the Canadian leg of World Tour delivered innovation, inspiration, and insight. Scroll down for the day’s top highlights, and shape your business’ success in the year ahead. Today’s world is moving faster than ever, and 2023 is... Read More

Small Business

May 24, 2023 By Salesforce Canada

Why Your Sales Reps Need To Boost Their Emotional Intelligence

Experienced sales reps are pretty good at assessing how their customers and prospects feel at any given moment. If they’re talking on the phone, for instance, a shift in tone can indicate whether they are confused, excited or starting to get angry. On a video call, a customer or prospect’s facial... Read More

Sales

May 22, 2023 By Salesforce Canada

The Rise of Data-First HR: Using CRMs to Build a Better Workforce

Human resource professionals do a lot more than write job descriptions, manage benefits programs, and post vacant positions on LinkedIn. They are the quintessential relationship professionals – helping bring together the right talent and employee experiences that makes businesses successful. The... Read More

Small Business

Salesforce Canada

The Rise of Voice Search: What Marketers Need To Know

Why Your Business Should Invest In Automated Email Marketing

How to Use Zero-Party Data to Map the Customer Journey

Content Marketing Trends for 2023 and Beyond

How To Hyper-Personalize The Customer Journey

5 Ways Intelligent Automation Can Help Businesses Lower Costs

Becoming a customer company: The magic of AI, Data and CRM at World Tour Toronto 2023

Why Your Sales Reps Need To Boost Their Emotional Intelligence

The Rise of Data-First HR: Using CRMs to Build a Better Workforce

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