We can’t hide our fondness for all things sales — it’s in our company’s DNA and we think it’s one of the best jobs in the world. That’s why we’re always excited to reunite with our extended customer and partner family at Dreamforce to hear about all the exciting things their sales teams are working on, how they’re blazing trails in their industries, and to share how we’re helping salespeople become smarter, faster, and more successful.

And we’ve definitely got some exciting stuff in store for you! From announcements, to inspiring sessions, to an incredible lineup of Trailblazers who will share how they’re raising their sales game, Dreamforce will be jam-packed with ways to put your customers at the center of everything you do.

To make the most of your Dreamforce experience, here are the seven things sales professionals should absolutely not miss this year: 

TIP: Be sure to check the Agenda Builder for the most up-to-date locations and times.


1. Sales Cloud Keynote: Grow your business today and build relationships for tomorrow

Envision a future sales organization where it’s possible to deliver personalized customer experiences and enable new growth — even in unpredictable markets. Imagine the future salesperson, who can effortlessly meet rising buyer expectations and focus on customer relationships, all with tools that anticipate their needs. Join us in Moscone North to learn how Trailblazers like Zillow and PayPal are doing exactly that today using relationship intelligence to unite departments, build loyalty, and scale to new heights of success. 

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2. Sales Lodge

The Sales Lodge is back at the Marriott Marquis and better than ever. This is your one-stop-shop for all topics relevant to driving revenue. The Sales Lodge features in-depth demos, 1:1 workshops, interactive showcases, live theater sessions, and more for you to explore. Hear from and speak with customers and experts, who will share how they’ve transformed their sales teams, and give you helpful tips to take home. Get hands-on through our Configure-A-Character activation and enjoy a sweet treat every day at 1:00 p.m.


3. Quotable Sales Summit

You won’t want to miss our popular thought leadership track. At this year’s summit, you’ll learn best practices from top sales leaders and analysts, including Gartner, McKinsey, Salesforce, and more. Head over to the Hotel Nikko on November 21 to find motivation, strategic sales insights, practical tips, and expertise from the best sales leaders and analysts in the business.


4. Salesforce CPQ and Billing Keynote: Power your quote-to-cash with the Customer 360 Platform

How do you continue to provide a seamless buying experience for customers as your company evolves to add new products, revenue models, and routes to market? Join us at the Marriott Marquis to learn how you can create a scalable quote-to-cash process that helps you build long-lasting customer relationships. See demos of our latest innovations and product enhancements, as well as hear how Trailblazers at Google Cloud and Valpak broke down their front and back-office silos to unify sales and finance.

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5. Salesforce Maps Station

Making its debut at Dreamforce as part of the Salesforce family, the Salesforce Maps Station is your go-to place for learning about location intelligence and how it’s changed our daily routines. Visit Bluestem Brasserie to find out how location intelligence can empower field sales from territory planning to route optimization.


6. Sales Campground

Curious about what our products look like in real life, and how they might fit into your specific use cases? Visit the Campground in Moscone South to discover the latest innovations for sales, and dive into immersive demos throughout the Campground experience. We’ll have product experts on-site delivering live demos so you can get your specific product questions answered whenever you have free time. 


7. Sales sessions

We’re not done yet — to round out the perfect week in San Francisco, we encourage you to check out Sales Cloud sessions. Sessions are the best way to get new ideas and inspiration, and a plan for how to implement it once you’re back home. Hear about how Trailblazers are achieving success, get the latest product updates in our roadmap sessions, and see how to use Sales Cloud, Salesforce CPQ and Billing, Partner Relationship Management, Sales Cloud Einstein, Pardot, and more to empower and serve our customers and employees in our Salesforce on Salesforce sessions. Pick your favorites and register in agenda builder.

Dreamforce is a BIG event. To help you navigate it quickly, we’ve built custom trail maps for our Sales attendees. Think of trail maps as a tailored itinerary for each day, with recommendations on the best sessions and experiences to check out across all four days. 

Check out the Sales Trail Map and start building your agenda now. Can’t make it Dreamforce in-person? We’ve got you covered. Tune into Salesforce LIVE to stream Sales Cloud-related programming directly to you.