Back to All Stories

On May 25, 2018, a new landmark privacy law called the General Data Protection Regulation (GDPR) takes effect in the European Union (EU). The GDPR expands the privacy rights of EU individuals and places new obligations on all organizations that market, track, or handle EU personal data.

The GDPR can have major impacts on application development. Apps are the lifeblood of modern business, and the ability to innovate and customize apps can provide critical competitiveness and differentiation. What impact will preparing for the GDPR have on your application backlog?

 

Accelerate your journey to GDPR readiness with Salesforce

As companies are increasingly using data intelligence to understand and serve customers better, it is critical that they build in accountability to individual's rights to privacy and security. As the #1 CRM platform, Salesforce provides companies with transparency and control of their customer data to accelerate compliance with regulations like GDPR while harnessing the power of that data to connect with customers in new ways.

 

Preparing our customers for the GDPR

As part of our commitment to customer success, Salesforce has provided several key resources to help customers like you on your journey toward GDPR readiness, including a brand new whitepaper, available to download now:

But wait there’s more! Join us for a live webinar on April 24th to learn more about designing apps on the Lightning Platform in the age of the GDPR. Hear Salesforce experts Matt Holley, Senior Corporate Counsel, and Rachel Beard, Platform Product Marketing Manager, discuss:

  • Key principles of the GDPR that impact application development

  • Benefits of developing on the Salesforce Lightning Platform

  • GDPR-ready features of the Lightning Platform that can help organizations develop applications that accelerate their readiness for the GDPR

Reserve your seat for the webinar today.