Every year, thousands of professionals from around the globe pack their bags and head to San Francisco for Dreamforce, the largest software conference in the world. Dreamforce consists of four action-packed days of learning, innovation, fun and giving back and attendees learn from industry visionaries, product experts, Trailblazers, and world-renowned speakers and leaders who can help transform their business, career, and life.

Dreamforce has come a long way since it began 15 years ago in 2003. What started out as an event of 1,000 people has turned into a world-renowned conference with 120,000+ registered attendees from over 80 countries, who tune into nearly 3,000 sessions and keynotes with the world's foremost experts and thought leaders.

What has remained the same, though, is that San Francisco, Salesforce's HQ, has been home to Dreamforce since its inception. Here are the top reasons why San Francisco is the perfect home for Dreamforce:

1. The City Offers Unique Perspective that Promotes Personal and Professional Growth.

Many people think Dreamforce only takes place in the Moscone Center, but that’s simply untrue — there’s so much more to explore! In fact, the Dreamforce campus spans all of San Francisco, providing attendees with the opportunity to experience a different perspective from every angle of the city. This seven-by-seven square-mile city is home to breathtaking views, a thriving art scene, leading sports teams, countless cultural activities and some of the most delicious and diverse restaurants in the world. Even with our steep hills, SF (pro tip: locals never refer to it as “San Fran or “‘Frisco”) is a walking city, which makes it easy to explore on foot and venture to different neighborhoods for a completely unique experience. Whether it’s visiting one of our many historic landmarks, devouring the best burrito of your life in the Mission, enjoying Dim Sum in Chinatown, riding the California Street cable car to the top of Nob Hill, or playing tourist in Fisherman’s Wharf, Dreamforce gives you a great excuse to explore this incredible city and cultivate a perspective of how others live, think and feel.

2. Dreamforce embodies core San Franciscan values: Diversity and Acceptance. 

San Francisco thrives because of the people that call this city home. Forward-thinking and open-minded, San Francisco residents welcome change, promote diversity, seek new challenges, and honor each others’ differences. Limitless inspiration and collaboration embody the foundation of the city’s personality. San Franciscans embrace the “can do” and “we’ll try anything” attitude that has produced the extraordinary home we know today. Similarly, Dreamforce is a place for people to inspire, challenge and learn from one another, so what better host than San Francisco?

4. San Francisco is a playground for new ideas.

The City by the Bay is one of the most innovative cities in the world, and throughout its history, has remained the leading edge of change. All the major technology players reside here, influencing the future of the world and how we interact with everything around us. San Francisco is home to entrepreneurs, startups and an overflow of creativity that will give you the unique opportunity to meet some of the smartest people in the world. San Francisco is a breeding ground for fresh ideas, making it the perfect place for Dreamforce attendees to dream new concepts and change the way we do business.

Dreamforce and San Francisco go together like the Golden Gate Bridge and Karl the Fog (hint: like two peas in a pod). San Francisco’s eclectic personality and progressive spirit make it the perfect setting for Dreamforce. Whether this is your first or tenth Dreamforce, we’re confident you’ll have a hella good time in the city we’re proud to call home!