BAI Beacon is one of the biggest banking events of the year, hosted by the Bank Administration Institute with presentations from leading banks, out-of-industry thought leaders, and solution providers about the importance of customer centricity in banking.

Given BAI Beacon’s emphasis on creating meaningful customer experiences through engaged employees and innovative technology, we’re excited to share that Salesforce is creating an immersive journey for attendees at this year’s event.

This journey is designed to help your bank learn how to address key industry issues such as customer loyalty, line of business silos, and legacy selling practices. Here are a few ways you can connect with Salesforce at BAI Beacon:

Watch our Financial Services Cloud Keynote Announcement

October 4 | 10:10 a.m. - 10:40 a.m. EDT | Stage 2

As part of the BAI Beacon experience, we’re excited to share that you can be among the first to hear a major announcement about the evolution of Financial Services Cloud, the World’s #1 CRM reimagined for Financial Services. Join a special keynote presentation featuring Salesforce executives and special guests and learn how Financial Services Cloud can unite your bank and drive loyalty by putting the customer at the center of every interaction.

Can’t attend BAI in person? Reserve a seat for our live broadcast of the announcement.

Swing by Our Booth

October 3-5 | All Day | Engagement Station 6

Salesforce and partners nCino and Accenture will anchor the BAI Innovation Zone at Engagement Station 6, as part of BAI Beacon’s open-campus layout. Come by to learn more about Salesforce banking solutions, request a product demo, schedule a one-on-one meeting, and even meet our mascots! 

Check Out Salesforce in Action

October 4 | 10:45 a.m. EDT | BAI Innovation Stage

After our keynote announcement, come to the BAI Innovation Stage to see Financial Services Cloud and the entire Salesforce Customer Success Platform in action. We’ll show how banks can use Salesforce to know their customers, unlock the full power of the bank, supercharge banker productivity, and collaborate seamlessly with customers and partners.

Hear from Experts at Salesforce and Leading Banks 

October 4 | All Day | Stage 2

In addition to our Financial Services Cloud Keynote, we’ll be moderating and delivering content throughout the day on Stage 2. Sessions will cover topics such as social acquisition, non-branch sales, and omnichannel strategies and will feature speakers from leading institutions such as KeyBank, Regions Bank, Wells Fargo, and BB&T.

You can find a full schedule of Stage 2 content here.

Bonus: Get Ready for BAI with Trailhead

Wondering what to do while you’re waiting for BAI to begin? Trailhead is the fun and easy way to learn about Salesforce before the event. See how our banking solutions can help you embrace customer-centric business practices and inspire customer loyalty.

Start learning for free with our banking trail.

Also, you can visit here to discover the full journey we’re creating for attendees at BAI Beacon.

We look forward to seeing you in Atlanta! And, if you can’t make it in person, don’t forget to watch our keynote announcement live on October 4 at 10:10 am EDT.