Get your FREE 30-day trial.
Please complete all fields.
Triple-digit growth has become a metaphorical pot at the end of a rainbow: magical, enticing, and difficult to obtain. While rare, several companies manage to achieve the moniker, finding the right combination of product, sales, marketing — and luck — to push them to enviable levels of growth. Though the headlines succinctly display the feat, triple-digit growth is a major challenge. The stress of hyper-growth can make or break a business, but these 3 small and medium-sized businesses make it seem easy. Read on to learn the secret ingredients to their success.
InVision is the leading product design collaboration platform. Their revenue has grown a staggering 200% year over year, and the sales team has jumped from 20 reps to 80 in the past six months. But they aren’t stopping there—InVision plans to grow its sales team to 150 members by the end of 2017.
Their secret? Consolidating sales reps onto the same platform. By moving off a point-solution CRM and onto the Salesforce platform, the sales team took a vital step toward uniting hundreds of members located across 19 different countries collaborate and communicate more efficiently. Salesforce gives InVision sales reps a single view of their collective data and also merges all their information into one place so the sales team gets an end-to-end view of each customer.
“We’re syncing information from finance and marketing into Sales Cloud, so our nearly three million leads are all in our Salesforce instance,” says Ryan Meeker, Director of Sales Operations at InVision. “With our freemium model, we work with our existing users as leads for our enterprise plan. Now we have complete visibility into our customer lifecycle, and we’re building our entire go-to-market strategy in Salesforce.”
Fireclay Tile produces sustainably made custom ceramic and glass tiles and is currently refocusing their business from selling through distributors to marketing directly to consumers. With Salesforce, Fireclay has found a way to provide a rich customer experience while outmaneuvering larger tile companies and mammoth flooring manufacturers — and business has more than tripled. Their secret? Going direct, backed by Salesforce.
“We realized we have such a great back-end system with Salesforce that we could sell better ourselves,” says CEO Eric Edelson. “For a manufacturer to hide behind retailers and wholesalers is a huge miss. This is a big opportunity for us — we can do it really well with Salesforce.” Fireclay uses Salesforce Pardot for lead nurturing and scoring to attract new customers. By adding cloud-based email marketing and other tools, the company increased leads by 400%. Read Fireclay’s full story here.
Sageworks is a financial information company that provides lending, credit risk, and portfolio risk solutions to financial institutions, as well as financial analysis and valuation applications to accounting firms and private companies. Although the company has been established in the accounting industry since 1998, Sageworks knew it had a huge opportunity on their hands by expanding into a new market: providing products and services to banks and credit unions that help commercial lenders lower costs and improve the borrower experience.
How did they do it? By bringing together sales, service, and marketing on one platform with Salesforce, Sageworks entered the new market and scaled quickly and efficiently. The team has benefited in all areas, from onboarding and product development to collaboration between sales and marketing. Client onboarding time has been reduced by more than 70% with Service Cloud. And they can boast that 99.5% of callers get a live person on the phone through their support line.
“Our team has seen consistent 30% year over year revenue growth, and our customer base has grown by 500% since implementing Salesforce,” says Brian Drumm, Director of Sales Operations at Sageworks.
So the secret to these companies triple-digit success? Growing on the right technology that connects all your business workflows — sales, service, marketing, and IT — all on one, trusted platform. Salesforce helps you find customers, win their business, and keep them happy so you can grow faster than ever. With Salesforce’s out-of-the-box solutions, growing businesses can easily implement cutting-edge technology and connect everything they use to run their businesses. Learn about the Salesforce advantage in this fun interactive piece.
And visit the Salesforce for Small Business solutions page to see how we can boost your business 100%.
