You’ve recognized the signs to get off your spreadsheets, you’ve seen why automation is essential for growing business, and you’re ready to take your business to the next level. You’ve heard of this thing call “CRM” but still not quite sure what it is, what it can do for you, or how to get started. Well we’ve developed a brand new ebook, Fast Path to Growth: Customer Relationship Management 101, to help answer all those questions of what it is, why you need one, what to look for in a CRM and more.

You may think the jump from spreadsheets to a customer relationship management solution may be too big of a leap for you business. Perhaps even overkill for your small team or limited day-to-day needs. But increasingly, consumers and business buyers expect a more personalized experience and in order for your business to meets the demands of a smarter customer experience, everyone needs to be on the same page; in fact, 73% percent of sales professionals say collaborating across departments is absolutely critical or very important to their overall sales process. Having and growing on the right technology is not only essential for delivering a successful customer experience today, but it’s an important part of your business's long term growth strategy. Customer relationships are the key to your company’s growth, it only makes sense to manage them as efficiently and effectively as possible.

A customer relationship management system can help to organize, manage, and analyze critical customer information in one central location. Having a CRM in place helps your team to market, sell and service customers more efficiently and grow the business faster.

Learn all about customer relationship management and how a CRM can help you grow your business in our latest ebook: Fast Path to Growth: Customer Relationships Management 101.

Salesforce can help you find customers, win their businesses, and keep them happy so you can grow your business faster than ever. Learn more about our small business CRM solutions or join the conversation with #SalesforceGROW.