For more than 16 years, Salesforce has worked with both the largest names in the financial services industry — Goldman Sachs, Wells Fargo and others — and the up-and-coming fintech disruptors, like Wealthfront and Ally Bank. Through all of this, our customers have also acted as our advisors. We talked to them, listened to their pain points and even sat by their sides as advisors completed daily tasks and talked to clients. What did we find? The technologies wealth management firms use today are not designed for the digital world.

Legacy advisor solutions were created decades ago to be inward-facing and serve a product-centric world. But the world has changed. As $2 trillion in wealth now begins to transfer between generations, clients need financial guidance and collaboration like never before — not just a product sales pitch. At the same time, clients now enjoy amazing technology-driven services in their day-to-day lives, whether it’s real-time news updates on their phones or recommendations on which products to buy online. And these experiences aren’t mirrored in the paper-driven, outdated quarterly reviews they’re having with their advisors today.

Fixing the client experience, however, starts with fixing the advisor’s experience. Advisors’ days are filled with tedious administrative tasks and toggling between systems to prepare for meetings. Add to this mix new, proposed regulatory changes such as the U.S. Department of Labor's new fiduciary rule, and it’s no surprise that advisors struggle to live up to all the client and regulatory expectations.

Enter Salesforce Financial Services Cloud. Generally available today, this product was built to reinvent the wealth management industry and fundamentally transform the way advisors engage with their clients. Now, advisors can get a panoramic view of clients — and their households — with insights into the totality of their financial accounts. They can offer collaborative advice based on life goals, not financial products. They no longer need to waste time toggling in-between systems, because Financial Services Cloud drastically reduces administrative overhead. And, perhaps best of all, advisors can even collaborate and connect with clients anywhere, on any device.

It’s no secret that advisors are under more pressure than ever before to meet the growing expectations of today’s digitally demanding investors. Financial Services Cloud is equipping advisors with the technology they need to increase productivity and engage with clients on their terms. A day in the life or an advisor will never be the same again.