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Data touches every part of your business. It’s a valuable resource that needs to be maintained at every level to give your business the edge when competing with other companies, or when targeting new markets. Companies are relying more on data every day to make important decisions, and the stream of incoming data is endless. But how can we sort through what’s reliable, relevant and useful in order to put the data to work? That’s where fostering a data-centric company culture becomes especially useful.
Building a data-centric culture requires a shift in organizational perspective and buy-in from all teams in the data supply chain. Everyone from HR to sales to accounts payable should understand how data shapes their work, and should have the tools they need to put the pieces of information they touch to good use. Companies that value data within each role are better prepared to compete and build their customer base. We’ll show you how to get there.
We created the e-book Get Data Strong: How Data-Centric Teams Drive Business Success to guide you through understanding how data moves through your entire organization, and why each team must prioritize data stewardship. This e-book is divided into four parts, detailing how the sales, marketing, and CRM administration teams can build a successful data-centric organization.
Data plays a key part in understanding the needs of your customers. Having better leads and enriched insights gives your sales representatives a huge advantage in delivering quality customer experiences. As the frontline of customer data, sales should consolidate everything into the CRM so it can be maintained and available to other stakeholders.
Your sales operations team relies on data for planning, modeling, and to support sales teams. Those insights allow sales reps to be deployed as efficiently and effectively as possible. By focusing on account-level data, leveraging internal and external sources for deeper information, and collaborating with marketing operations, your sales ops team keeps a 360-degree view on all things sales.
With better data, marketers can tailor targeted campaigns and identify accounts that share similar needs. Data-centric marketers can generate better leads, build comprehensive customer profiles, and give you better insights into the market overall. Even more crucial is the ability to make a clean hand-off from marketing to sales. Creating a clean data flow helps create a meaningful customer experience from lead to sale.
When employees are making good use of data and the CRM system, you get improved efficiency and productivity. The challenge for the CRM administrator is to make everyone’s work more effective. By supporting a data-centric culture and building trust in the CRM, administrators can merge data across channels and teams to make a single repository of trusted customer data, beneficial for the entire organization.
Read More: Get Data Strong: How Data-Centric Teams Drive Business Success.
