The age of mobile is upon us.

A estimated 100 billion apps have been downloaded worldwide. By 2017, that number is expected to more than double.

That’s partly why Salesforce has invested so much time and effort into building the tools to help companies of all shapes and sizes succeed in a mobile world.

At Dreamforce ’14, we introduced Salesforce1 Lightning, the next generation of the Salesforce1 Platform. With Lightning, our customers can build apps faster, utilize more data, and keep iterating on their designs in order to meet the surge in demand for mobile apps.

Recently, we got some pretty awesome recognition from InfoWorld contributing editor Martin Heller for our platform’s mobile development capabilities.

“Salesforce supports all of the mobile capabilities and mobile clients you’d want, and provides tools for developers of all skill levels,” Heller summarizes in his review of the Salesforce1 Platform.

Below, we’ve pulled a few key highlights. (Click here to read the full review.)

1. From Cloud Services to Customer Success

“Salesforce.com started as a cloud service for sales force automation...Today, [Salesforce] is the acknowledged 800-pound gorilla of SaaS for a number of business application areas: not only sales force automation, but also marketing, customer service, community building, business intelligence, B2B prospecting, and collaboration,” Heller writes.

Learn more about the Customer Success Platform >

Step-by-step-guide-sales-success

2. App Development for Everyone

“[T]he Salesforce1 toolkit includes a Web-based drag-and-drop designer that even a Neanderthal – make that a business analyst – can use. At the next level of complexity, a Web developer who knows some HTML5, CSS3, and JavaScript can build pages for Salesforce1 in Visual Force with Mobile Packs or using Lightning components. At the highest level of complexity, a mobile developer can build native or hybrid applications against Salesforce data for iOS and Android with the Salesforce Mobile SDKs. Meanwhile, any of these can utilize the MBaaSes provided by the Salesforce1 Platform.”

View a demo >

3. Simplicity + Value

“Salesforce1 has a simple Web-based drag-and-drop designer that lets the developer customize the app, control security and access, and streamline working with records from mobile...While using the Salesforce1 designer seems simple, it provides a lot of value. When you use it, you provision a custom schema in a cloud database as a service, with strong security, role-based permissions, and automatically exposed REST API endpoints. You get a mobile app that can access anything in it.”

Learn more about designing in Salesforce1 >

4. Components to Keep You from Reinventing the Wheel

“Unfortunately, building apps from scratch, even with SDKs, often involves reinventing the wheel, the axle, the differential gear, and the motor. To reduce the necessity for reinvention of mobile layouts, Salesforce publishes a Mobile Gallery that currently includes 24 samples with as many as five target implementations for each. Should you happen to need an iOS or Android mapping app for Salesforce data or an activity-logging app for iOS, Android, or Hybrid, you’ll find the source code for a good starting point in the gallery.”

Watch the Dreamforce ’14 keynote:

 

5. A No-Brainer for Salesforce Customers

“If you already use Salesforce in your company, using Salesforce1 or one of the other mobile Salesforce options for no additional cost to expose your data to users on their devices is a no-brainer.”

Download the Salesforce1 Mobile App on iTunes or Google Play

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