A study by comScore shows that 82% of prospects can be reached via social networks. Meanwhile, Aberdeen Group found that 64% of teams that use social selling hit quota while only 49% of teams that don’t use social selling hit quota.

We could have probably left it right there as reason enough for salespeople to leverage social selling. But we didn’t. Instead, we called upon two experts in the field to educate us on all things social selling. They are: Social selling evangelist Jill Rowley and LinkedIn Sr. Social Selling Manager Koka Sexton.

What the Book Is About

We've created our newest e-book The What, Where, Why, and How of #SocialSelling to help you navigate this selling tool. “Social selling is a lot like traditional selling in that you use it to build relationships,” says Rowley. That is just one example of the valuable advice from both Rowley and Sexton within this e-book’s pages. Both share the ins and outs of social selling and answer common questions on the topic. Available today. 

The Structure of the E-Book

This e-book is divided into four chapters that break down each aspect of social selling:

WHAT is social selling?

Odds are you’ve heard of social selling, but could you confidently explain to a colleague what it means? In this chapter, our experts share specifically what social selling is and what it means for the modern salesperson and buyer.

WHERE does it happen?

This chapter focuses on where social selling takes place and how three of the major social networks should be used. It also advises the reader on what the socially acceptable behavior is for each individual network. 

WHY does it matter?

If you’re not convinced by this point, Chapter 3 features valuable statistics on the effectiveness of social selling. These stats serve to underline the importance of adding social selling to your sales repertoire.

HOW should it be used?

The final chapter in this e-book offers five proven tips from our experts on how to get started with social selling. Their advice includes: how to create a buyer-centric social profile, the best methods for connecting, the importance of research, and how to get your entire sales team involved.

Get the E-Book

You can now download this e-book at no cost. Click the button below to read The What, Where, Why, and How of #SocialSelling to learn how this sales method can be used to build relationships with future advocates, connect to customers, share valuable content—and, as the end result, drive more sales.