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Just because you’re considered a small or medium business doesn’t mean you can’t disrupt the industry and compete with the big brands.
That’s why going to Dreamforce—and, more importantly, getting the most out of Dreamforce—is crucial for small and medium businesses. Here are 5 tips to help you do that:
Being prepared is absolutely key. Once you’ve planned your
agenda, load it onto your smartphone or even print it out. Be sure your agenda allows for spontaneity so you can change plans if needed. It’s a good idea to leave time between sessions to visit the product campground and expos for networking breaks.
Also, when booking your sessions, take full advantage of the offerings available to you. This is a unique opportunity for SMBs to get direct access to certified trainers who know Salesforce inside and out. Hands-on sessions, workshops, and Circles of Success are all available for no additional cost with a full conference pass.
In addition to the 150 expert-led sessions tailor-made for smaller companies, Dreamforce features more than 1,400 other sessions—all of which will be incredible learning opportunities. Oh, and don’t forget to add the SMB Keynote on Wednesday, and the SMB welcome party on Monday!
Make a list of people and companies you simply must meet. This will help you decide which sessions and parties to attend for the best networking opportunities.
While there will be plenty of big names present, there will also be a lots of innovative small and medium business players who are shaking things up and on their way to becoming big. It’s a great chance to connect with the founders and C-level employees of these companies on the ground level. So be sure to add them to your list. Maybe even before SaaSy.
The moment you register, you’ll automatically gain access to 
the Success Community and be able to network with fellow attendees from your industry right away. You can join the “Dreamforce for Small and Medium Business” group within the community today and start planning your Dreamforce experience.
You can also use the Success Community to check out other small and medium businesses attending the conference and compare how your company is using Salesforce. Then, use that to select the sessions that will help you continue to up your game. Or set up a meeting with a company that's doing something you want to implement within your organization.
Your company’s Account Executive is your secret weapon to help you plan your time onsite. Your AE can help you with everything from planning your sessions to helping you find the best meals around San Francisco. Your AE will also have more information about our SMB-focused products, specifically the next generations of Desk.com and Pardot. Information, demos, and integrations will be all over Dreamforce, so make sure your AE builds in time to explore these great products!
It’s important to understand how Salesforce can help you become more productive, effective, efficient, and faster. Dreamforce is not just a technical conference. It’s a place of inspiration where you can see firsthand how smaller, cutting-edge companies are using Salesforce in innovative ways to get a huge competitive advantage in the market. In fact, Dreamforce is a master class in how to run a modern business.
After attending Dreamforce, you might feel overwhelmed with information and be asking yourself, “What do we do first?” Some companies do a debrief to figure out how what they learned at Dreamforce will affect their plans for the upcoming year. And lucky for you, the Dreamforce conversation never ends. You can continue to discuss topics in the Success Community, use the post-event content (including recorded breakout sessions) as a reference, and share the learning throughout your company.
Did you miss The Road to Dreamforce: The SMB Experience? Check out what Tony Rodoni, SVP Commercial & SMB Sales, and Tricia Gellman, Sr. Director, Campaigns, have to say about the SMB experience. You'll also get a snapshot of the next generation of Desk.com with Leyla Seka, SVP & GM, and find out how you can get Desk.com for FREE!
At Dreamforce 2015, our Small & Medium Business Keynote will show you how companies like Dealstruck, Luxe, Room to Read, and Sturtevant are using Salesforce to find, win, and keep customers . We’ll also be randomly choosing four attendees to win a $3,000 voucher from Panda Travel, Inc., to hit the islands and kick back.
To attend the SMB Keynote, just register for Dreamforce and then use this link to sign up for the SMB Keynote: http://bitly.com/i-want-to-go-to-Hawaii
Ready to sign up? Click the button below to register now.
