There’s no getting around it: the enterprise technology landscape is in a period of transition right now. As more and more companies move to the cloud, we see an increasing number of legacy software solutions falling by the wayside. But despite all the noise surrounding these cloud migrations, there’s still a long way to go on the journey to complete digital transformation.
You need to look no further than CRM to understand that many—too many—enterprises are still dependent on out-of-date technologies. While the majority of these organizations recognize the need for change, doing so is far easier said than done. These legacy solutions are so deeply ingrained in the business that leaving them behind just doesn’t seem like an option.
Nevertheless, these enterprises know they need more. For example, companies still using legacy software are increasingly concerned about getting left behind as their partners and competitors move core business processes to the cloud to take advantage of the flexibility and agility provided by SaaS applications. So what’s next?
Fortunately, there is a light at the end of the tunnel. Looking at deeply embedded and widespread legacy software, though, reaching that end point requires more than a simple rip and replace. Rather, it requires a calculated strategy with well-thought out plans for everything from hard technology issues to process and change management. Although it’s not an easy change, the end result is well worth the while.
To make this transition off of legacy software and to ensure its success, many leading companies are engaging the help of experienced partners who can provide guidance and advice around technology, process and change management best practices. Doing so helps align both the transition and the end result—a cloud CRM program based on objectives—with best practices. Ultimately, the result should be a forward-thinking cloud CRM solution with clearly defined processes and strategies that support key business outcomes.
To learn how one company successfully made the move off of Siebel and positively impacted their bottom line through innovative use of cloud CRM, attend our Sept. 4 webinar. You’ll hear from Matthew Engel, Director, IT CRM Applications at Informatica, Dennis Wall, SVP at Cloud Sherpas and Keri Brooke, Senior Director, Product Marketing, and have the opportunity to participate in a live Q&A session. Click the button below to register.