Location-based experiences with connected devices provide an opportunity for organizations to benefit from real-world, contextual engagement with their customers. In this Internet of Customers video series below, we review how Salesforce1 can bridge the physical and digital engagement gap during a customer journey.
In our example, the visitor receives a notification on their mobile device, based on proximity to an iBeacon. Selecting the notification launches an application on the device, guiding the visitor to an in-store kiosk. Once at the kiosk the visitor is identified by their device, QR code or can register on the spot. Salesforce Communities handles the registration experience, while Heroku powers interaction between devices.
The visitor then starts to interact with the kiosk, placing devices on a tabletop to have rich details show within the kiosk interface. Store engagement is then further enhanced, as the store associate is able to view suggestions of value added events and information for the visitor in real time, based on their interactions. Additionally, all activity is available for reporting through the Salesforce1 Mobile application for analysis and optimization.
Learn more about the power of Salesforce1 with the free e-book below.
Location-based experiences with connected devices provide an opportunity for organizations to benefit from real-world, contextual engagement with their customers. In this Internet of Customers video series below, we review how Salesforce1 can bridge the physical and digital engagement gap during a customer journey.
