The amount of data available on a sales lead has grown tremendously in the past few years.

A prospect is no longer just a name and a phone number on a card in your Rolodex. They are a collection of online tracking data, social profiles, company information, account history, and much more.

All this data provides sales reps with an exciting opportunity to provide a more personalized sales process than ever before. However, all that data does little good if you are unable to access the meaningful information that you need the most.

The challenge for today's sales professionals is no longer in merely amassing data on a prospect, but being able find the right data at the right time to deliver real value.

One tool that is proving invaluable in overcoming this challenge is mobile technology. The power of a smartphone in the palm of a sales rep's hand can deliver the right information at the right time.

Let's take a look at four ways a mobile sales team gathers massive insights.

Access Lead Records

Mobile sales teams have robust profiles for all their prospects, compiled from dozens of sources, and distilled into one cohesive view of your prospect. A mobile CRM organizes and presents this data with the most useful information first, and the ability to drill down into the specifics with a tap of the finger. Having this information with you, wherever you are, means you'll never forget a detail on your key accounts.

View Performance Metrics

Too often, hitting a sales goal is much like picking a destination with no idea how much time it will take you to get there and how much gas you have in the tank. With access to performance metrics, you are able to constantly check your progress toward your goal, the status of your accounts, and the performance of your teammates. It's like replacing your best guess with a state-of-the-art GPS to guide you along the way.

Get Real-Time Notifications

While the sales process has grown in legnth in recent years, the speed of interactions has increased to a mind blowing speed. Prospects are no longer satisfied with next-day responses. A mobile CRM can give you real time notifications of prospect activity and important events.

Receive Better Coaching

With improved performance data, managers are able to provide tailored coaching from anywhere. You no longer have to wait for a quarterly review to get advice. You can view your managers comments and suggestions right as you're walking into your meeting.

As many companies are struggling to get data to their sales reps, mobile sales teams are already reaping the benefits or real-time, curated data, at their fingertips.

Keep your competitive edge and download the full e-book, 10 Advantages of a Mobile Sales Team for even more insight into dominating with mobile and be sure to attend our upcoming webcast "Sell from Anywhere" with Brian Solis.