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To say that sales are important to a company is about as unnecessary as saying that breathing is important to your health. What is useful, however, is to take a deeper, more forward-thinking look into the long-term impact of sales beyond the obvious benefits of getting wins and growing your customer base.
The sales and service process is the foundation of a customer’s experience with your company, and there are a lot of factors that influence a customer’s decision to work with you. But closing a deal doesn’t mean that this new customer has experienced a seamless sales cycle and is feeling 100% confident about the new relationship.
Fortunately there are some amazing apps on the AppExchange that can help you streamline the sales cycle, and establish and maintain excellent long-term customer rapport. Let’s get app savvy about the apps that can strengthen the customer’s experience at every step of the way.
The part of the sales cycle that often stalls deal negotiations is when a customer asks, “So what’s this going to cost me?” No matter how complex the deal or pricing structure, the quote needs to be provided quickly, succinctly, and flawlessly. Configure Price Quote (CPQ) apps from the AppExchange, like Apttus CPQ can do just that. Whether it requires a quick quote, a detailed contract, or both, Apttus allows the entire quote-to-cash process to be managed quickly and easily, natively inside Salesforce.
Isn’t it a drag when getting the contract signed is the hardest part of the process? ESignature apps, like DocuSign, make it easy to get contracts securely sent and signed electronically without the hassle of tracking down key decision makers and overcoming inevitable malfunctions and delays caused by printers and fax machines. Important documents can be signed from anywhere, and can be tracked and managed right within Salesforce, dramatically simplifying the transaction and improving your customer’s experience as they finalize the deal.
As the famous saying goes, “Sales sells the first product, and service sells the rest.” Field technicians are often the only people within a company that see customers face-to-face. Today, with the explosion of social media as a channel for word-of-mouth feedback, leveraging these interactions to drive customer loyalty is more important than ever.
Field service apps, like ServiceMax, optimize schedules, help diagnose and address issues quickly by providing real-time information, and make sure everyone – from account reps to service managers to field technicians -- are on the same page. Native to Salesforce, ServiceMax allows sales and service to always be connected, which can positively impact your customer experience and bottom line.
With tools like these, and the other 2,200+ enterprise apps available of the AppExchange, you can ensure sales and service work together to consistently provide a smooth and very positive customer experience.
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