The recently announced keynotes will convince most people that Dreamforce is a must attend event. However your boss might need more persuasion.  Are the sessions, training and events really worth being away from your desk and the cost of the conference and travel?  The answer is yes, yes, yes. Let us help you prepare with four ways to convince your boss.

1. "Dreamforce will elevate our ROI"

Attending Dreamforce can help you maximize your Salesforce ROI. An astounding 96% of attendees surveyed said their business improvements outweighed the cost of going to Dreamforce. Attendees reported gains across key business metrics for sales, service and support, collaboration, marketing and IT, including:

• 23% average increase in sales revenue
• 33% average increase in customer satisfaction
• 32% average improvement in employee productivity
• 41% increase in lead volume
• 58% faster deployment of IT programs

2. "We will be motivated and inspired to perform better"

Every year Dreamforce hosts keynotes that enthuse, enthrall, and engage. And this year’s speakers promise to do the same with Marissa Mayer, CEO of Yahoo!, Sheryl Sandberg, author of best selling novel Lean In and COO of Facebook, Deepak Chopra, MD, Founder, The Chopra Foundation, and of course, salesforce.com Chairman and CEO, Marc Benioff.   There is no doubt that these keynotes will inspire your mind and elevate your thinking to improve the quality of your projects.

3. "We will learn a ton from Salesforce users around the world"

The entire salesforce.com community will be at Dreamforce to learn and share best practices through 1000+ expert-led sessions, hands-on training, partner solutions in the Cloud Expo and a lot more. Find sessions catered to your interests and areas of expertise here. 

4. "There are networking opportunities galore" 

Dreamforce is not just about the sessions, keynotes and training.  It’s about making a connection with other attendees.  Whatever your role, company size or industry, the community is ready to share their knowledge, skills or a Dreamforce lunch with you. These could be potential partners, employers, employees, mentors or simply kindred spirits.  Relationships are built morning and night throughout the event. Dreamforce is designed to connect you to people you can learn from, both in the online Dreamforce community prior to the event, and with the many networking events throughout the conference.  Between the Welcome Reception, the Dreamforce Gala, the Dreamforce Plaza activities, and many more, you will have so many opportunities to spend time with your peers and learn from their experiences. 

The Dreamforce society doesn’t end with the conference.  Online and offline communities are created to continue networking opportunities, business development and the sharing of knowledge and information.

We want you to join our keynotes, our community, and us at Dreamforce, so we’ve crafted a letter you can download, personalize, and send to your boss to justify your trip. There’s something for everyone in your company. So pass it on.