Like those folks we all know who get excited about the beaujolais nouveau release each November, we CRM aficionados look forward each year to Gartner’s Magic Quadrant for Sales Force Automation (SFA).
Gartner is the global leader in helping companies understand how they can put technology to work for business success, and their SFA analyst, Rob DeSisto just published the Magic Quadrant for SFA 2012.
For background, Gartner’s magic quadrant framework assesses technology vendors on their completeness of vision and on their ability to execute. These two attributes are assessed as the X and Y axes of a quadrant chart, with those with the greatest of both being positioned in the upper right ‘Leaders Quadrant’. Anyone leading a sales organization should be sure to take advantage of this great resource and its depth of analysis.
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