Welcome to Dreamforce!

We hope you’re as excited as we are to begin our 9th annual user and developer conference! The past nine months since our last Dreamforce have been some of the most transformational in enterprise computing. The rapid adoption of social applications and next-generation devices is changing how we access the Internet—and igniting a social revolution. This week you’ll learn how to transform your business into a Social Enterprise and discover new ways to delight your customers by learning who they are and what they like. Welcome to the Social Enterprise!

HAPPENING TUESDAY, AUGUST 30

Community Conference
(8:30 a.m. – 12:00 p.m.)
Learn new ways to use the Salesforce.com Community for success! We’ll give you fresh ideas to get social, find answers, vet ideas, and network like never before.
Location: Keynote takes place in the Moscone South Gateway Ballroom, and the sessions are on the 3rd floor of Moscone West

Developer Zone (10:00 a.m. – 8:00 p.m.)

Join us in the Developer Zone to find expert advice, explore the latest Force.com, Heroku, and Database.com technologies, hear special presentations, view 1:1 demonstrations, or just relax. It’s the place to be for software developers, admins, IT managers, architects, ISVs, and entrepreneurs.
Location: Moscone West Level 2 Lobby


Salesforce.com Foundation Kick-Off (10:30 a.m. – 12:00 p.m.)

Get connected to your colleagues in the nonprofit and higher education communities as you take time to learn about the special Dreamforce events and sessions available for you.
Location: Marriott Marquis, Yerba Buena Salon 9

Birds-of-a-Feather Tables

Join us for these vibrant, valuable discussions on the crowd-sourced topics important to you. Check the “Birds of a Feather 2011” Chatter group to submit ideas. No need to register; just show up!
Location: Moscone West, Level 3 Foyer


Lunch (11:00 a.m. – 1:00 p.m.)

For the first time at Dreamforce, now you can enjoy the sunshine with lunch outdoors in the Yerba Buena Gardens. Grab a seat or a picnic blanket and catch the tunes from our live DJ. Lunches will also be served in Moscone West’s Cloud Dine.

New-to-Dreamforce Attendee Orientation (12:30 – 1:30 p.m.)

Hey newbies! Join Conference Chair Rachel Thornton and a team of Dreamforce insiders and alumni for a personal welcome. Learn how to get the most out of these 4 days at Dreamforce.
Location: Moscone South, Gateway Ballroom

Salesforce.com Certification (5:00 – 6:00 p.m.)

Show off your Salesforce training and knowledge with a salesforce.com certification exam at Dreamforce! The cost is $99, a savings of $101 off the regular price. If you haven’t registered for an exam but would like to take one, stop by to see if there’s a walk-in space available.
Location: Moscone West, level 3

Cloud Expo (4:00 – 8:00 p.m.) and Welcome Reception (6:00 – 8:00 p.m.)

Dreamforce has the largest ever Cloud Expo—stop by to explore the 300+ fabulous partners and begin your search for the next must-have solution. See you at the Welcome Reception from 6:00 – 8:00 p.m.!
Location: Moscone North, Hall D

DON’T MISS

Hackathon Check-In at the Developer Zone

The Dreamforce Hackathon gets bigger each year, and this year we've upped the ante with some truly amazing prizes. Plus, you’ve got more technology at hand: Force.com, Database.com, and Heroku. To register, drop by the Hackathon HQ in the Developer Zone (Moscone West, 2nd level) any time on Tuesday or Wednesday.

Dreamforce Retail Store

Love Dreamforce? Grab some exclusive gear at the Dreamforce retail store! From sweatshirts, plush SaaSy dolls, and baseball caps to water bottles and the latest gadgets for your devices, we’ve got you covered. It’s open from 2–8 p.m. on Tuesday in the Moscone North Lower Concourse.

Interactive Sustainability Zone
Learn how you can join our Earth-friendly efforts in the Interactive Sustainability Zone in the Moscone North Lower Concourse. Our Sustainability Team will be there all day with green tips and prizes!

AND FINALLY

  • Doors open at 8:00 a.m. Wednesday for the opening keynote with Marc Benioff and special guests! If you have your badge already, head towards Moscone South Halls ABC early to find a great seat. If you don’t have your badge yet, registration opens at 7:00 a.m. in Moscone West and the Marriott.
  • Have you gotten your hands on the new Dreamforce mobile app yet? Just go to m.dreamforce.com from your mobile browser to download. We’ve got versions available for iOS, Android, and BlackBerry. Use the mobile app to reserve sessions, view your schedule, or network with Chatter.