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In my ten years at salesforce.com, I think one of the most important elements to our success has been the corporate culture. We've had a consistent vision regarding the end of software. Three of our top values have been trust, customer success, and innovation. We believe in the 1-1-1 model for corporate philanthropy. And we align the company every year using an exercise we call the V2MOM.

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Culture

When it comes to corporate culture, one company you have to look up to is Netflix. The presentation above introduces you to what they believe in. They took the time to spell out their corporate culture for the world to see. Not only is this a great way to align the company, but it's also got to be an amazing recruiting tool.