The emergence of generative artificial intelligence (AI) isn’t just a boon for big companies. It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources.
In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources. Capabilities like automated, AI-generated proposals and customer communications, along with predictive sales modelling, will give SMBs even more powerful tools to help them provide great customer experiences, manage operating expenses, and achieve sustainable growth.
Sales Cloud Einstein launched in 2016 with AI capabilities to help all companies — but especially SMBs with fewer resources — focus on their most promising leads and automate time-consuming sales tasks like data entry.
Salesforce has continued to evolve the technology, and today, Einstein generates nearly 200 billion predictions each day. This, paired with simple data management in a single CRM, makes it possible for SMBs to stay ahead of the latest trends and scale quickly.