Salesforce India

Aug 13, 2020 By Salesforce India

4 Steps to Building a Hyperpersonalised Services Experience in Financial Services

When it comes to financial services, customers today expect a digital-first experience that’s not only quick and efficient, but also hyper-personalised and channel-agnostic. How can financial services providers effectively meet these demands? To find out, Salesforce recently hosted a webinar on The... Read More

Customer Engagement

Aug 11, 2020 By Salesforce India

Infographic: Hit Restart: A Roadmap to Reopening Offices Successfully Post-Lockdown

India has gradually relaxed lockdown restrictions across the country. Organisations are now eager to restart business and welcome employees back. But given that the pandemic is still here, business owners and senior management must ensure employee and customer safety even as they reopen their... Read More

Future of Work

Jul 28, 2020 By Salesforce India

How Marketing Strategies Are Evolving in Response to COVID-19

Marketers are, in many ways, the voice of a company. They shape how customers perceive a brand—particularly in times of crisis. But COVID-19 is completely new territory. How should marketers respond? How can they best engage with customers at this time? To shed some light on these subjects,... Read More

Customer Engagement

Jul 21, 2020 By Salesforce India

Covid-19 World: A CHRO’s Roadmap to Enabling Seamless #BacktoWork

As India comes out of lockdown and offices reopen, the Chief Human Resources Officer (CHRO) has assumed the role of commander-in-chief. With COVID-19 still posing a threat, organisations are facing a unique set of tasks, including offering continued safety for staff returning to work. Though the... Read More

Future of Work

Jul 15, 2020 By Salesforce India

How to Restructure and Scale Your Service Operations in Times of Uncertainty

Customer service centres are being flooded with queries from anxious customers enquiring about flight ticket refunds, extensions on bill payments, insurance coverage for COVID-19, and more. This has dramatically increased the pressure on customer service leaders who have to find a way to manage... Read More

Digital Transformation

Jul 13, 2020 By Salesforce India

8 Tips to Build an Effective Virtual Onboarding Programme

In these times of social distancing, human resources departments have moved to virtual onboarding. But to provide a superb onboarding experience, you need a structured plan that addresses specific challenges, such as the inability to meet and greet new employees physically At Salesforce, where the... Read More

Future of Work

Jul 08, 2020 By Salesforce India

How Marketers Can Innovate in Times of Disruption

COVID-19 has accelerated digital adoption. More customers are now open to e-retail, enrolling for virtual education, and making financial investments online. And amidst all these changes, organisations are looking at marketers to boost customer engagement and loyalty. As marketers, how do you get... Read More

Customer Engagement

Jul 07, 2020 By Salesforce India

What Will the Future of B2B Commerce for Manufacturers Look Like?

Reimagining commerce is the new business imperative for manufacturers. Customers know what it’s like to shop on B2C platforms like Amazon where the buying journey is seamless, easy, and convenient. They expect a similar experience with B2B buying as well. Can manufacturers live up to these... Read More

Digital Transformation

Jul 02, 2020 By Salesforce India

How Is COVID-19 Changing the Customer Experience?

Customer experience has always been a way for companies to differentiate themselves. But COVID-19 has changed the rules of the game. The customer we now serve is self-isolating, prefers digital and contactless engagement channels, is more conscious about spend, and is likely to be making different... Read More

Customer Experience

How To Supercharge Your Automation for Bigger Cost Savings and More Efficiency

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Why It Might Be Time to Automate Your Insurance Claims Experiences

[Infographic] Get Sales Automation Right: MSME Industry Leaders Share Insider Secrets

LEARNING

Organisations Should Focus on Building Responsible AI. Here’s How.

LEARNING

Salesforce India

4 Steps to Building a Hyperpersonalised Services Experience in Financial Services

Infographic: Hit Restart: A Roadmap to Reopening Offices Successfully Post-Lockdown

How Marketing Strategies Are Evolving in Response to COVID-19

Covid-19 World: A CHRO’s Roadmap to Enabling Seamless #BacktoWork

How to Restructure and Scale Your Service Operations in Times of Uncertainty

8 Tips to Build an Effective Virtual Onboarding Programme

How Marketers Can Innovate in Times of Disruption

What Will the Future of B2B Commerce for Manufacturers Look Like?

How Is COVID-19 Changing the Customer Experience?

How To Supercharge Your Automation for Bigger Cost Savings and More Efficiency

Editors' Picks

Why It Might Be Time to Automate Your Insurance Claims Experiences

Organisations Should Focus on Building Responsible AI. Here’s How.

Americas

Europe, Middle East, and Africa

Asia Pacific

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How To Supercharge Your Automation for Bigger Cost Savings and More Efficiency

Editors' Picks

Why It Might Be Time to Automate Your Insurance Claims Experiences

[Infographic] Get Sales Automation Right: MSME Industry Leaders Share Insider Secrets

Organisations Should Focus on Building Responsible AI. Here’s How.

Americas

Europe, Middle East, and Africa

Asia Pacific