May 8, 2023 By Salesforce Canada

5 Cost Optimization Ideas That Won’t Hinder Innovation Or Security

It’s not a tech-specific acronym like a CRM, AI, or the IoT, but it’s the one small and medium-sized businesses care about most when they’re choosing digital tools: ROI. Even when the economy is at its strongest, companies need to justify ROI – otherwise known as return on investment – for every... Read More

Small Business

May 3, 2023 By Salesforce Canada

How Generative AI Can Help You Exceed Customer Expectations

Less than a year ago, it’s probably safe to say that the majority of Canada’s small and medium-sized businesses had never heard of generative AI. Fast forward one year, however, and its role in delivering an outstanding customer experience could make it as commonplace as smartphones and office... Read More

Small Business

May 1, 2023 By Salesforce Canada

5 Artificial Intelligence Trends To Focus On To Take Your Small Business To The Next Level

The advancements in artificial intelligence have been coming so fast and furious over the last two years that it’s tempting to think AI could also stand for “all-in.” When a company goes all-in with AI, for example, that means it is leveraging technologies such as natural language processing and... Read More

Small Business

April 26, 2023 By Salesforce Canada

7 Reasons Consumers (And Businesses) Like Contactless Services

It’s easy to understand why contactless services have remained popular since a critical mass of brands began introducing them a few years ago. All you have to do is compare and contrast the word “contact” with “connect.” When a customer contacts a brand, for example, it’s often because the customer... Read More

Small Business

April 24, 2023 By Salesforce Canada

5 Ways Automation Simplifies E-Commerce

Expanding via e-commerce brings a lot of “more” to your small or medium-sized business. More geographies where your products and services are available. More channels where you can offer fast and easy ways to make purchases. More ways to enhance customer experiences. The only “more” you shouldn’t... Read More

Small Business

April 19, 2023 By Salesforce Canada

Zero-Party Data: What It Is and Why You Need It

Success in running a small or medium-sized business is usually about big numbers. The first dozen or so customers can help prove you’ve gotten the right product-market fit. Attracting thousands of followers on social media makes it a lot easier to share your story with the world. A website that... Read More

Small Business

April 17, 2023 By Salesforce Canada

How Artificial Intelligence Can Boost Your Advertising Strategy

Great advertising rewards attention. Instead of scrolling past an ad online, you click through and find yourself offered the perfect opportunity to buy an item you want at a special discount. Or, rather than simply swipe past an ad on social media, you watch a video showcasing the ideal accessory... Read More

Small Business

April 14, 2023 By Salesforce Canada

Why You Need to Build Your Employees’ Data Literacy Skills

Sales reps spend all day reading e-mails from their customers and prospects. Marketers proofread the final copy before an ad campaign goes live. Customer service agents are constantly reading profiles, purchase histories, and product documentation as they provide assistance across multiple... Read More

Small Business

April 3, 2023 By Salesforce Canada

What Is Data Governance (And How To Enhance Yours)

The sales team could be inputting all kinds of valuable insight about common customer feedback into the CRM. Your marketing automation system might be tracking engagement across a slew of digital channels. Customer service managers could be monitoring key performance indicators such as call... Read More

Small Business

FEATURED SMALL BUSINESS POST

How a Small Business Can Land Big Sales

BY SALESFORCE CANADA

5 Cost Optimization Ideas That Won’t Hinder Innovation Or Security

How Generative AI Can Help You Exceed Customer Expectations

5 Artificial Intelligence Trends To Focus On To Take Your Small Business To The Next Level

7 Reasons Consumers (And Businesses) Like Contactless Services

5 Ways Automation Simplifies E-Commerce

Zero-Party Data: What It Is and Why You Need It

How Artificial Intelligence Can Boost Your Advertising Strategy

Why You Need to Build Your Employees’ Data Literacy Skills

What Is Data Governance (And How To Enhance Yours)

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