December 23, 2015 By Salesforce Canada

New Year’s Resolutions All Marketers Should Be Making

Even if you haven’t been able to start getting in shape by the end of January or achieving some other personal New Year’s resolution, there’s a higher chance of doing better with your professional goals, thanks to marketing automation.... Read More

Marketing Cloud

December 17, 2015 By Salesforce Canada

Marketing Automation Predictions for 2016

A few years ago, it would have been difficult to predict what a strong impact marketing automation would have across organizations of almost every size. The one thing most of us can be sure about is that its growth will only continue over the next 12 months.... Read More

Marketing Cloud

December 4, 2015 By Salesforce Canada

Think Like ‘A Content Scientist’ To Boost Your Marketing Results

For some Canadian small and medium-sized businesses, the leap from traditional forms of demand generation to “content marketing” may already seem hard enough, but don’t let Jessie Coan’s concept of a content scientist intimidate you.... Read More

Marketing Cloud

October 6, 2015 By Salesforce Canada

Predictive Intelligence: A Primer For Canadian Sales and Marketing Execs

There are few sure bets in marketing. An email campaign may fall flat if few customers open the message. Traffic to a web property may not grow as expected. That’s why, for modern marketers, predictive intelligence may be as close to forecasting the future as they’ve ever gotten before.... Read More

Marketing Cloud

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New Year’s Resolutions All Marketers Should Be Making

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Think Like ‘A Content Scientist’ To Boost Your Marketing Results

Predictive Intelligence: A Primer For Canadian Sales and Marketing Execs

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