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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

January 2, 2019 By Salesforce Canada

5 Keys to Creating an Instagram Ad that Actually Works

If an ordinary picture is worth a thousand words, as the saying goes, imagine what a picture could be worth on Instagram -- especially a picture that receives a lot of likes or click-throughs back to a website page to purchase your products and services. While many small and medium-sized businesses... Read More

Marketing Cloud

July 26, 2016 By Salesforce Canada

Make Your Drip Email Campaign Work Harder For You

Don’t be surprised if many customers get gun-shy when they’re overwhelmed with content. In the same way that you wouldn’t take so long in a sales meeting that a prospect would chase you out the door, the better way to nurture demand is over a longer period of time with a more thought-out approach.... Read More

Marketing Cloud

June 21, 2016 By Salesforce Canada

Boost The Marketing ROI Of Infographics

If a picture is worth 1,000 words, shouldn’t a well-designed infographic be worth a lot more?... Read More

Marketing Cloud

April 28, 2016 By Salesforce Canada

What Will Make Or Break Your Video Marketing Efforts

Creating videos for B2B customers doesn’t have to have Hollywood-style production values (not that this could be within budget for most Canadian small and medium-sized businesses anyway). Just keep in mind the following before you hit “record” – and especially as you prepare to hit “play.”... Read More

Marketing Cloud

April 21, 2016 By Salesforce Canada

The Path To Customer Experience Transformation Starts Here

The role of marketing is very clear: generate awareness and demand for a company’s products and service. The role of customer service is equally clear: ensure customers are happy with what they’ve bought and resolve any questions or problems. ... Read More

Marketing Cloud

April 15, 2016 By Salesforce Canada

The Fastest Way To Achieve Real-Time Channel Orchestration

Marketing experts tout the merits of “channel orchestration” - an approach to marketing that focuses not on delivering standalone campaigns but instead on optimizing a set of related cross-channel interactions, that when added together make up an individualized customer experience." ... Read More

Marketing Cloud

January 28, 2016 By Salesforce Canada

3 Ways To Critically Evaluate Sales And Marketing Trends

The next time you're presented with trend information about the market you're serving as a sales team, think through a few areas to determine whether it's worth your while and if so, the best way to move forward.... Read More

Sales Cloud, Marketing Cloud

January 12, 2016 By Salesforce Canada

How To Turn Twitter Chats Into Customer Communities

One of the things that may have initially put off Canadian SMBs from using social media to connect with customers is the fear of having to constantly keep up with all those posts. Twitter chats are a great example of how to get a lot done on social media in less time.... Read More

Marketing Cloud

January 6, 2016 By Salesforce Canada

Why It’s Time To Revisit Lead-To-Revenue Management

A few years ago, sales and marketing experts were talking about the concept of lead-to-revenue management, which attempts to calculate how much various marketing activities contribute directly to sales. It turns out to be a lot harder than it sounds.... Read More

Marketing Cloud, Sales Cloud

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Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

5 Keys to Creating an Instagram Ad that Actually Works

Make Your Drip Email Campaign Work Harder For You

Boost The Marketing ROI Of Infographics

What Will Make Or Break Your Video Marketing Efforts

The Path To Customer Experience Transformation Starts Here

The Fastest Way To Achieve Real-Time Channel Orchestration

3 Ways To Critically Evaluate Sales And Marketing Trends

How To Turn Twitter Chats Into Customer Communities

Why It’s Time To Revisit Lead-To-Revenue Management

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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