Mark Evans is the principal with ME Consulting, which helps startups and fast-growing companies tell better stories (aka marketing). He has worked with dozens of startups looking for strategic guidance and tactical execution to accelerate growth through a strong marketing foundation.He recently published a book, Storytelling for Startups, that provides entrepreneurs with insight, tools and exercises so they can embrace the power of story-driven marketing. You can learn more at www.storytellingforstartups.ca. You can connect with Mark on Twitter at @markevans.
Brands are continually looking for new ways to communicate and connect with target audiences. At the same time, they need to outflank competitors that are pursuing the same consumers.
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