Kathryn Casna

Kathryn Casna is a digital marketing and travel writer from San Diego, California.

Customer-facing retail, hospitality, and event production make up her professional roots. Today, she runs her own writing business from whatever new locale she happens to be exploring.

January 25, 2017 By Kathryn Casna

Promote Synergy: How to Create a More Teamwork-Oriented Culture

Learn more about how to use technology to encourage a culture of collaboration by having instantly accessible, up-to-date data for everyone in your company.... Read More

Sales

January 24, 2017 By Kathryn Casna

Content Marketing: How to Make Each Blog Post Drive ROI

Your blog has the potential to be a major part of your company’s brand. Use it wisely to drive traffic, increase sales, and bump your customer satisfaction.... Read More

Marketing

January 23, 2017 By Kathryn Casna

How Focusing on Philanthropy Can Benefit a Company

Being charitable to save money may not be intuitive, over time these benefits will all improve your bottom line—in addition to your branding and your company culture.... Read More

Community

December 29, 2016 By Kathryn Casna

10 Important Ways You Need to Use Your Customer Data

A CRM (Customer Relationship Management) solution helps you understand customers better through their personal preferences, solve problems faster with access to past customer interactions, and identify new sales opportunities by analyzing your best customers’ purchase histories.... Read More

Customer Service

Why Your Customers’ Actions Are Valuable to Salespeople

December 27, 2016 By Kathryn Casna

What Salespeople Can Learn From Customers' Online Interactions

Explore these insights about what you can learn from how your customers interact with you online.... Read More

Sales

December 22, 2016 By Kathryn Casna

A Small-Business Owner's Introduction to Growth Marketing

Growth marketing refers to businesses growing exponentially as they discover the power of tailor-fitting a marketing strategy for their company using both sides of the brain: creativity and data-driven practices.... Read More

Small Business

December 20, 2016 By Kathryn Casna

How to Use a LinkedIn Company Page to Drive Sales

LinkedIn Company Pages serve as a great way to reach the professionals with a polished impression of your company. Set it up with care, then use it to bolster your image and improve sales.... Read More

Social

December 12, 2016 By Kathryn Casna

Why Training Your Sales Team is an Investment Worth Making

Customer-driven markets are demanding a more sales-centric approach, and by empowering your team with the right training and tools for success, you'll leave your competition in the dust.... Read More

Sales