Jessica Bennett

Jessica Bennett is a writer, editor, and novelist. Her clients span a number of industries, and she's written blog posts, product descriptions, articles, white papers, and press releases— all in the name of inbound marketing. She's proud to be Inbound Certified, but her VP of Morale, Avalon, doesn't quite get what all the fuss is about. But he's a rabbit, so you can't really blame him.

September 17, 2018 By Jessica Bennett

Why Your Company Needs to Know Peter Drucker

Considered by many to be “the founder of modern management,” Peter Drucker defies easy summation. In a career spanning over 70 years, Drucker gave a whole new meaning to the concept of “prolific,” publishing over 39 books. ... Read More

Sales

June 6, 2018 By Jessica Bennett

You Need to Use Templates, But You Must Use Them Well

Your customers can see right through generic, boring templates. They want real, authentic communication, and they may jump ship if you rely too heavily on templated responses.... Read More

Marketing

March 22, 2017 By Jessica Bennett

How the Challenger Sales Model Can Up Your Sales Game

Sales reps in the Challenger mold seem to have found an inside track, reaching prospects in a unique way that leads them to close more sales, hit their quotas, and make more profit.... Read More

Sales

February 20, 2017 By Jessica Bennett

Why Marketing Needs Salespeople to Supercharge Email Campaigns

The more insight you can give your marketing team and the more you participate in the creation of an email drip campaign, the better the drip campaign will perform and the more highly primed prospects who will be awaiting your contact.... Read More

Marketing

January 26, 2017 By Jessica Bennett

Teach Your Salespeople to Write Emails that Resonate

In an environment where it’s easy for prospects to delete emails, your salespeople must find words that resonate in order to rise above the noise. Explore these five sales email best practices to teach your sales team.... Read More

Sales

January 19, 2017 By Jessica Bennett

How to Write a Sales Report in 7 Steps

It is crucial that you create sales reports that showcase the most important information. Learn how to create an effective sales report in a few steps.... Read More

Sales

January 3, 2017 By Jessica Bennett

A Seamless Customer Experience: How You Can Achieve It with Integrated Marketing

Integrated marketing works on every scale, helping you create a cohesive message wherever your customers are.... Read More

Marketing

December 15, 2016 By Jessica Bennett

How to Increase Productivity Without Increasing Stress

There is a fine balance between encouraging your employees to reach their true potential and driving up their stress levels. Learn how to achieve the former and avoid the latter.... Read More

Sales