July 14, 2021 By Danny Wong

The 6 Email Campaigns Your Store Should Automate

One of the most important marketing channels to build, activate, and automate is email marketing. While many ecommerce brands primarily deploy email campaigns with the goal of driving sales, the highest-performing online shops place emphasis on automated email flows. In this article, we’ll explore... Read More

Marketing

June 23, 2021 By Danny Wong

7 Important Tips for Tracking Sales and Costs for Small Businesses

As sales pour in, it’s easy to become so focused on top-line growth that costs and expenses go unchecked. For small business owners, it’s important to keep a close eye on both in order to determine true profit margins. This ensures that the extra resources companies invest to grow revenue will... Read More

Small Business

June 21, 2021 By Danny Wong

How to Estimate Your Small Business’ Future Sales

Effective budgeting requires a look at existing assets as well as a forecast into future sales. As a small business owner, you can only spend what you have, and you should always aim to spend less than your anticipated revenues. This is well-understood, practical business advice. The cornerstone to... Read More

Small Business

January 10, 2017 By Danny Wong

5 Underappreciated but Important Mobilizers in the Sales Process

Learn about “sales mobilizers,” and how they can be advocates within the organization who will put you on the inside track to success.... Read More

Sales

December 1, 2016 By Danny Wong

Why Canadian Companies Choose Salesforce

The meteoric rise of Salesforce is a testament to the company’s ability to build a powerful suite of sales, marketing, and customer service solutions that clients can use to grow their businesses.... Read More

Sales

November 21, 2016 By Danny Wong

You May Be Thinking about Customer Experience All Wrong

What is customer experience? Why is it so important? Learn those answers, how to improve it, and more in this article.... Read More

Customer Service

October 31, 2016 By Danny Wong

How a Simple Change in Sales Language Affects Your Bottom Line

Words carry weight. Choose the right words for your pitch to make sales that have customers feeling great about their purchase.... Read More

Sales

October 25, 2016 By Danny Wong

Select Your Sales Metrics: Which Ones Are Most Important for Your Team?

It’s almost impossible to overstate the importance of sales performance metrics for any B2B organization. For everyone from run-of-the-mill office supply salespeople to the highest tech Software as a Service (SaaS) organizations, regularly tracking a comprehensive set of KPIs and using the results... Read More

Sales