"This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce." Gartner Magic Quadrant for Configure, Price and Quote Application Suites, Mark Lewis and Melissa Hilbert, January 2018

Customer expectations are increasing rapidly, with 80% of business buyers expecting companies to respond and interact with them in real time.* They want a seamless and personalized buying experience, where sales reps add value at every step of the process. However, many reps are struggling to keep up with these expectations, due to disconnected data, processes, and systems, all of which can lead to a poor buying (selling) experience. As a result, organizations are looking to Salesforce CPQ to optimize their quote-to-cash processes, with many focused on three lenses:

1. Making quoting processes smarter, more agile, and flexible.

This enables and empowers sales teams to quickly provide accurate quotes, with deal-specific pricing and discounts, to their customers.

2. Introducing new revenue streams and business models

Companies are adopting new and flexible business models that require proration calculations to be part of the sales process. Sales can no longer just drive by sell and move onto the next deal. Building a recurring relationship with your customer requires sales to quote contract upgrades, add-ons and swaps; all of which require proration calculations to ensure co-terminus contract renewals.

3. Providing a single view.

This not only means a single view of the customer, but also a single view of the business on one platform, allowing sales, finance and other business units, to optimize their revenue operations while maintaining compliance.

Salesforce is the first platform to deliver true integrated and seamless quote-to-cash. Salesforce CPQ automates the last stretch of the sales cycle to give you greater efficiency, higher win rates, and improved revenue. Sales reps can quickly generate quotes and proposals, managers can retain margins with price and discount controls, and Finance is able to easily generate orders and manage collections and revenue recognition. All this on the world’s #1 CRM, so you get immediate visibility and insights from every part of the sales process. See how Salesforce CPQ can drive success across your business here.

Thank you to our customers and partners for helping us get recognized as a Leader in the 2018 Gartner Magic Quadrant for Configure, Price, and Quote Application Suites. Read the entire Gartner report for an in-depth look at the results. And see how Salesforce will position your company for sales success.

Automate quotes, control pricing, and close deals faster on the world's #1 CRM platform.

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