B2B sales cycles are lengthening and growing in complexity. Looking to accelerate sales, increase margins, and streamline processes so sellers can focus on selling? Constellation Research explains in their report how cloud-based Configure, Price, Quote (or CPQ) solutions deliver strong ROI and sales cycle acceleration.

10 benefits of CPQ are

1. Accelerating the sales cycle

2. Increasing deal size and maximum profit

3. Improving customer experience with a unified view of activity

4. Increasing seller productivity

5. Simplifying partner and reseller management

6. Improving internal sales team commissioning and quota management processes

7. Ensuring regulatory compliance

8. Improving financial accounting

9. Making contract management efficient

10. Gaining deal intelligence through analytics

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Constellation recommends that organizations with global complexity, multiple distribution channels, or 25 or more sellers consider investment in a CPQ solution.

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