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There are hard ways to close more sales—and then there are easy ways. If you’re looking to make some simple changes to your selling strategy that will have a big impact on your bottom line, it’s time to emulate the most successful salespeople out there.
The following 11 sales tips are quick, easy, and powerful ways to increase the number of sales you close. Implement these now, and watch as your sales strategy dramatically improves:
The old-school sales technique of acting overly cheerful and enthusiastic just doesn’t work anymore. In fact, it actually sabotages your chances of connecting with prospects and gaining their trust. Drop the enthusiasm and adopt a more genuine, low-key tone to start closing more sales.
For more tips like this, watch the video below:
It might sound obvious, but most salespeople don’t focus on their prospects nearly enough. You’ll stand out from the competition if you stop focusing on your product or service, and instead spend all your time focused on your prospects, their needs, and their deepest frustrations.
You have an amazing bird’s-eye-view of what’s going on in your prospects’ industry. Use that perspective to share best practices with your prospects, and you’ll quickly find that they want to talk to you and learn from you. Once you’re perceived as an expert in the industry, you’ll be able to set more meetings and close more deals.
Few salespeople understand the importance of asking prospects about their key challenges. Try asking, “What is the biggest challenge you’re facing right now?” All prospects want to find solutions to their problems, so they’re likely to open up to you if you ask questions like these—and you’re far more likely to ultimately close the sale.
If you can get a prospect to articulate what a challenge is costing them, then you can immediately create value. Once your prospect shares their key challenge, try asking, “What would you say this challenge is costing your organization?” The answer tells you—and, more importantly, your prospect—exactly what your solution is worth.
Once your prospect has articulated what their key challenges are costing them, it’s time for you to ask, “What could you see yourself investing in order to solve these challenges?” When you allow your prospect to lead with what they’re willing to invest, you’ll stop hitting them over the head with a price and start closing more sales.
If you’re not willing to walk away from a prospect, then you’re at a huge disadvantage. That’s because 50% of the prospects you come across simply aren’t a good fit. Maybe they aren’t facing the challenges you solve—or they simply don’t have enough money for your solution. Don’t be afraid to walk away from those who aren’t ideal prospects.
If your prospect isn’t committed to solving the challenges they have, then there’s no point in presenting your solution. Close more sales by focusing only on those who have displayed that commitment.
If you’re only presenting one option to prospects, then you’re losing sales. Instead, give three options in every proposal, ranging from a lower-end solution to a premium option with all the bells and whistles. This has two advantages. First, you’ll close more premium sales than ever before. Second, you’ll provide context to the purchasing decision, so your prospect won’t feel the need to shop around and compare prices.
Close every meeting by scheduling the next one. This is incredibly easy, yet salespeople fail to do this all the time. Don’t just say, “I’ll call you next week,” because things fall apart without clear next steps. No matter where you are in your sales process, always schedule the next step before ending a meeting with your prospect.
There’s no better time to ask existing customers for introductions and referrals than right after closing the sale. They’re excited about working with you and will be eager to connect you with others. Even if they don’t introduce you to someone right away, you’ll plant a seed and get them thinking about others who would be equally as excited to learn of your solution.
Which of these 11 quick and easy tips is your favorite for closing more sales? Share in the comments below. And check out this free Special Report on 3 Closing Questions You MUST Ask for even more powerful sales advice.
