The benefits of a channel partnership are vast, but without an effective way to manage partnerships, you’re missing out on a gold mine of value for you business. Partners are often managing multiple vendors, and they expect an effortless experience with access to instant information, personalization, and one-to-one engagement. It’s critical to partner success and sales growth that you meet their expectations so they can focus on selling your product or service.

Here are just 10 of the capabilities your partners need in order to sell just like your own reps.

1. Onboarding tools so they can get up to speed ASAP

2. Educational resources like training modules and certification tools

3. A content hub with all the whitepapers, presentations, and e-books that reps might need to close the deal

4. Co-selling tools for seamless lead registration

5. A real-time pipeline view so all business decisions are made with the most accurate information

6. Co-marketing tools for joint management of marketing development funds and ROI tracking

7. Self-service for partners to seek help and support from product experts from a single point of contact

8. Up-to-date, easily accessible key metrics

9. Individual profiles that lists role and expertise to make it easier to track down the right person

10. Privacy settings that determine the right person can view the right information (and only that information)

A partner community creates a transparent bridge between two companies, combining joint business planning, shared pipeline, shared analytics, shared resources, and more, all in one easily accessible, fully mobile location. With the right tools, you can create a one-stop-shop for everything your partners need throughout their day-to-day — whether they’re out on the road meeting with customers, just getting started, or need to identify an expert, fast.

Partner Community from Community Cloud seamlessly integrates the entire partner lifecycle, and even third party systems into one secure platform. To read more about how Partner Community can optimize your channel business, download the free e-book.