Data acquisition methods, customer interactions, marketing tactics, and sales strategies are constantly changing, along with the type of information you need at your fingertips when picking up the phone for that first customer call. That’s why Dreamforce is critical for business professionals to attend annually, so they stay up-to-speed on the future of technology. Didn’t make it to Dreamforce? Don’t worry! The best thing about Dreamforce is that it lives on year round, and you can take advantage of all the great content at any time. 

This year, Data.com produced especially engaging sessions aimed at helping Sales and Marketing teams learn how data can make a big impact on their businesses. We got a glimpse into the future and also learned how to use data to grow and be more productive today. Check out what we learned about data at Dreamforce ‘15 below, and experience it for yourself! 

The Future is Full of Data

Data.com Keynote: The Future of Intelligent Selling

CRM technology is evolving to give businesses new advantages in a changing landscape for sellers. Gone are the days when selling was just a pitch and a handshake. If you want to stay ahead of the curve, you must be able to harness the power of data to guide you and make intelligent recommendations. In this keynote session, Michelle Huff, VP of Data.com Product Marketing, Jen Taylor, SVP of Data.com Product, Beth Fitzpatrick, Senior Director of Data.com Product Marketing, and guests talked about the Future of Intelligent Selling. They also shared how Salesforce and Data.com are working to help sales better discover the best sales opportunities, prioritize prospects, and understand customers better.

Data.com for Sales: The Path to Sales Intelligence

Sales professionals need more than just data these days. They need powerful information and insights that will allow them to better understand prospects and customers. This way, they can create deeper, more meaningful connections with potential buyers. In this session we learn how Data.com is bringing sales intelligence into Salesforce, so that every sales rep has the power of deep insights at their fingertips, right inside Salesforce.

Data Drives Business

Grow Sales Faster with the Right Data

Staying connected with your customers requires the right data at the right moment, and the most successful companies know their customers better, connect with them faster, and make more informed decisions when they have access to data insights.  With data constantly in flux, it’s imperative that you have a pulse on the latest updates. For example, did you know that 75 phone numbers change every 30 minutes? In this session, you’ll hear how Salesforce Data.com customers see increased CRM adoption, shorter sales cycles, and faster growth.

Deliver Personalized Marketing with Pardot and Data.com

One of the best ways to create a hook-line-and-sinker campaign is to start with personalized messaging. Companies that personalize their marketing interactions see significant benefits in pipeline progression and closed deals. But marketers face a number of obstacles that keep them from effectively personalizing at scale. In this session, we learned how the combination of the right marketing automation tools and the right data, all natively integrated with the #1 sales app, can deliver on the promise of a customized experience for every prospect.

Customers See Results with A Strong Data Strategy

Data.com Prospector Customer Showcase: How Innovators Grow Faster & Sell Smarter

Some of the most innovative companies have found creative ways to grow their businesses with salesforce tools. They transform their sales and lead management processes by adding reliable contact and account data from industry-leading sources. In this session you can hear our most innovative customers share how they are using Data.com Prospector to grow faster and sell smarter than ever before!

Building a Customer Master Strategy in Salesforce

Are you merging or going on an acquisition spree? Have you spent the last few years growing at an lightning speed? Suddenly finding your CRM initiatives and other business processes crippled due to poor data quality and an inability to connect to multiple systems? This session shows how customers are winning by developing a Customer Master strategy in Salesforce with Data.com and Dun & Bradstreet data.

For more on the future of intelligent selling and how data will drive sales, download the free Salesforce e-book.