Let’s face it, the cold call is one of the most dreaded parts of the sales profession. And why wouldn’t it be? Essentially, you’re interrupting someone’s day to get something you need out of them ­— information, a meeting, a new sale, you name it.

But picking up the phone is not only one of the best ways to connect with customers; it’s also one of the best prospecting tools you can have in your arsenal. It’s the way to take the lead. And succeed.

Some of the best sales professionals are those who have created the right strategies and applied the right techniques to take some of the chill out of cold calling. Handled correctly, cold calling can not only be a more pleasant activity, but a far more effective one as well.

What the E-Book Is About 

Created from the teachings of the best frontline Salesforce managers, this book will tell you:

•  Best practices to prepare for a call
•  How to efficiently organize your sales team
•  Tips on how to make a connection every time
•  Why the phone beats email
•  Great tools to measure yourself and stay organized.
•  A list of external resources for further study

So if you could stand to improve on any of the above points, this e-book is for you. Let’s get started. Available today.

The Structure of the E-Book

The e-book is divided into seven chapters, each focused on a secific tip for more effective cold calling. Sourced directly from Salesforce's own most successful sales managers, these tips are proven to improve performance and generate results. The tips include:

1. Organize Around Skill
2. Know Thy Target
3. Show ‘Em You Know ‘Em
4. Secret Weapon: A Referral
5. Cold Calling is Not Dead
6. Better Tools = Better Performance
7. Measure. Then Measure Again

Get the E-Book

Download your free copy of the e-book today. Click the button below to read Accelerate Your Sales Performance now!