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There’s a lot going on at Dreamforce. How do you choose which sessions to attend? This year there are many overlapping sessions, and conflicts between the keynotes and some fabulous breakout sessions. It is not possible to cover everything, so you need to be judicious in your selections.
Tip: Remember that Salesforce make most of the keynotes available on YouTube very shortly after the event—so you will be able to catch up on these later.
Tip: To get straight to these sessions in the Dreamforce Agenda Builder, first login to Dreamforce (in the same browser) and then click on the title of the sessions linked in this post.
1. Sales Summit @ Dreamforce 2014: Mon. 10/13 at 10:00 a.m.
This is one mega event, really. One day. Five sessions. Twelve of the world’s most respected sales minds. This promises to be one of the most educational (and entertaining) days at Dreamforce for sales executives. Bring your toughest questions. Walk away with answers—and a million new ideas on how your company can motivate sales teams and win more sales.
2. How BMC Software Achieves Smart Sales Transformation: Wed. 10/15 at 8:30 a.m.
BMC’s sales transformation story is amazing—a complete look at how to prepare a sales organization for our increasingly pressurized world.
3. Social Selling: A Live Conversation with Jill Rowley and Koka Sexton: Tue. 10/14 at 4:00 p.m.
Two of my favorite social selling gurus, Jill and Koka, think your sales team is on the brink of extinction! They will talk about the why, what and how to do Social Selling. This session will not be boring!
4. How salesforce.com uses Account Planning: Wed. 10/15 at 10:00 a.m.
If you use Salesforce, and you care about maximizing revenue from your key accounts this is the session to attend. I am thrilled to host two charismatic leaders from salesforce.com to tell their story. Everyone who attends this session also gets a free copy of Account Planning in Salesforce.
5. Triple Your Revenue With a Dedicated Sales Development Team: Wed 10/15 at 2:00 p.m.
There is a strong body of opinion on the rise of Inside Sales or Business Development. This panel of 7 thought leaders in the area have a lot of insights to share; it's not to be missed.
Early sessions are better—the energy level is higher and generally you get presenters who are at the top of their game. Attend breakout sessions in the morning and visit the Cloud Expo in the afternoon.
Ladies—leave the fancy shoes at home, there will be a lot of walking. I am told that heels are a no-no. I wasn’t planning on wearing heels anyway! :)
Ignore the forecast. It rains in San Francisco—so pack some light rain gear or a small foldable umbrella.
Don’t try to carry your laptop—it will get heavy really quickly. Ideally get a keyboard for your tablet, or carry an old-fashioned notebook and pen!
There will be 125,000+ people at Dreamforce this year. Connect with them on the Dreamforce app, or on Twitter or LinkedIn. It's a great opportunity to network before you even set foot on the Dreamforce campus. Apart from the gala there are also loads of parties—and they often fill up quickly—so pick the ones you want to attend and register.
Author of Amazon #1 Best-Seller Account Planning in Salesforce, Donal Daly is CEO and Founder of (his fifth global business enterprise) The TAS Group, the global leader in Smart Sales Transformation. Combining his expertise in enterprise software applications, artificial intelligence, and sales methodology, he continues to revolutionize the sales effectiveness industry. Feel free to download The TAS Group's latest publication, Battling the 57%: Deconstructing the Buyer Seller Dance.
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