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Although it has been slow to gain mainstream momentum as a sales tactic, social selling has been generating results.
According to Socially Centered Selling, all the way back in 2012, 72.6% of salespeople who used social selling outperformed their peers. Top performers have been using social selling to get results for years.
Social selling is part of the new breed of sales, focused on developing relationships and advocates that eventually turn into customers. It requires a nuanced skill set that needs to be learned over time through trial and error.
Although adding a new skill to your sales repertoire can take time, the benefits of social selling can make your social handles your new secret weapon. To jumpstart your social selling and move you further along the learning curve, we've created the SlideShare below detailing the do's and don'ts of social selling.
Visit our website to learn more about the Salesforce CRM system—or, for an even closer look at how to add social selling to your arsenal, download your copy of the new e-book "How to be Your Own Marketer Part 2"
