What made a successful salesperson 10 years ago? If you had a firm handshake and solid phone skills, you were already well on your way. But that doesn't cut it anymore.

Technology is changing the way consumers purchase items big and small, and the sales profession is being forced to change along with them.

Consumers are engaging with businesses later in the sales cycle as they do their own research online and through their peer networks. This shift is making marketing more important than ever, but not in the way that you might think.

Sure, traditional marketing departments and their campaigns have more influence on the customer journey, but it is the way that salespeople market themselves that is really having an impact.

Today’s salespeople have more tools than ever at their fingertips, and they can leverage them to become their own marketers. Sales professionals must seize this opportunity and take control of their own promotions. A sales rep who is hard to find on the internet or who has poor digital communication skills will never be successful in today’s business environment.

So how can sales reps master this personal brand of marketing and set themselves up for real success? We've create our newest e-book "How to Be Your Own Marketer Part 1" to help you through the basics of becoming your own CMO.

Part 1 will tackle the bread and butter of any marketer's arsenal: email.

How you are engaging with your prospects over email and via lead nurturing can have a dramatic impact on your sales success. Making sure you adhere to best practices and put your best foot forward are essential to marketing yourself effectively.

For all the details, download the e-book below and stay tuned for Part 2!