As we enter 2014, a customer revolution is taking shape and offering enormous opportunity for companies to tap into the power of social, mobile and connected cloud technologies and reinvent how they engage with their customers. This shift provides immense opportunity for our Cloud Alliance Partners to deliver unprecedented success as companies of all sizes seek expert guidance in transforming the way they do business and connect with their customers. To foster our robust partner community in this customer transformation, I am pleased to announce the Salesforce Fullforce Program.

This new Salesforce Fullforce Program is a key component of the Cloud Alliance Partner Program and will recognize partners with proven expertise in delivering industry and cloud-specific services and solutions to customers.  With the principal criterion of absolute customer success, the Fullforce Program highlights some of the top innovators from our partner community whose track records demonstrate a unique ability to offer differentiated solutions alongside the knowledge and expertise to deliver on our shared vision.  By recognizing these partners’ strongest capabilities, our customers can be confident that we jointly offer the best foundation for leveraging the cloud to accelerate their unparalleled success.

Partners in the Fullforce Program can be recognized in the two following ways: 

Salesforce Fullforce Master

Recognition of a Cloud Alliance Partner holding Silver status or above that satisfies the Salesforce Fullforce Master Program criteria, and has successfully passed the program application and review process for a designated product or industry.

Salesforce Certified Fullforce Solution

Recognition of a Cloud Alliance Partner holding Silver status or above that has built an industry solution satisfying the Salesforce Certified Fullforce Solution criteria, and hassuccessfully passed the program application and review process.