Jan 20, 2014 By Amanda Nelson

Crowd Votes Salesforce as Far and Above Leader in CRM Software (Again)

in Cloud, Featured, News, Sales

For the second year in a row, Salesforce CRM is number one. It has earned the top position, including customer satisfaction and scalability, putting it leaps and bounds above the competition, according to the latest research from G2 Crowd. This user-generated site is the trusted source for enterprise software reviews, with nearly 1,500 ratings and reviews of CRM software.

Through this research, users rated Salesforce CRM:

85% higher on overall CRM functionality above the industry average of 79%
80% better in scalability than any other vendors outside the leader category, 23% stronger in scalability than other vendors in the leader category
84% of customers would recommend the product to peers
87% of users believe Salesforce CRM is headed in the right direction

Users were also most satisfied with Salesforce CRM’s integration APIs with 94% satisfaction, above the average of 74%.

Salesforce CRM received more reviews than any other product — achieving the highest scale score of 88, and receiving the highest customer satisfaction score (96) among the leaders. Learn more in this post.

“A key metric for CRM buyers is how quickly they will see a payback from their software investment; overall, CRM users are reporting that they achieve ROI in an average of 10 months,” says Godard Abel, co-founder and CEO of G2 Crowd.

Here’s what G2 Crowd CRM users are saying about Salesforce:

“They are on the cutting edge of technology and quickly advancing/developing their tool. When explaining Salesforce to others, I share that it's a turbo Excel system, because it's as flexible as Excel, but 100 times more powerful because of the point and click admin tools, as well as reporting and dashboard features.” -- Natalie Regier

“Finding stuff in Salesforce is really easy. It's internal search engine makes trying to find an opportunity, lead, account or registration an everyday task, very similar to just browsing the web and using your favorite search engine. This makes our sales teams more productive. Even reporting is easy to understand, even for spreadsheets fans who love programming, you can get a lot of stuff out of Salesforce just by setting up the right report. It allows for dashboards to be created as well, giving you a 10,000 feet view on your business, and then drilling down into the report that builds up that dashboard and going through the detailed information.” -- Alejandro Cabral

“We chose to use Salesforce because we can track the lifetime of our customer very easily. Salesforce drives all of the customer data throughout the entire lead, opportunity, account and support life of a customer. When an account manager or support rep interacts with a customer it is very easy and clear to see how our customer became engaged with us, who sold them, and all of their interactions over time.” -- Dustin Abney

This exciting win can be attributed to our dedication to helping businesses move forward, faster. With Salesforce:

Grow your business: Win more deals. Track growth and targets in real-time. No more hours wasted digging through spreadsheets and emails. Get details on every deal, and easily collaborate to sell as a team and grow faster — even on the road.
Simplify in the cloud: No installs. No hardware. No headaches. Scale effortlessly. Easily manage contacts, tasks, deals, cases, and more. Enjoy the same business tools and world-class security infrastructure enterprises use. Access everything in one place — anytime, anywhere.
Impress your customers: When you connect with customers, they'll be delighted by your complete, up-to-date picture of every interaction they've had with you. Now you can deliver stellar customer service across every channel, 24/7.
Automate repetitive tasks: Connect your back office, front office, and applications to get a complete view of your business. Do more with less and focus on what really matters.

The G2 Crowd GridSM charts CRM software by scale and satisfaction to help professionals find platforms that best match the specific needs, size, and budget of their organization. G2 Crowd users can compare products on the GridSM by both overall customer satisfaction and by vendor scale and momentum data.

Want to get your ranking in the mix? Add your own review at the G2 Crowd website here.

Read the full G2 report here.

Choosing the right CRM system will enable your business to get out in front and scale. Ready to get started with Salesforce? Take a test drive with the button below.