Sales can get complex. Customers get difficult. Deals seem elusive. Leaders get upset when you are producing. That's not all. Sometimes the help you get isn't all the helpful. It's easy to get confused by all the different sales training programs and latest trendy strategies.  

The truth is that selling is a lot simpler than we make it.  Being successful in sales comes down to a few important realizations. Here are seven of them:

1. If you care more about solving pain than selling products you’ll get fewer objections and close deals faster.

2. Relationships matter — but demonstrating value matters more.

3. Prospecting isn’t something that you do; it is a part of everything that you are — what you say, how you look, and how you make people feel.

4. You have to work your strategy (again and again and again and again) before it starts working.

5. Today is always the best time to follow up and follow through.

6. The right sales tools can help you scale more, but they won’t help prospects know you care more.

7. You’re more likely to fail because you’re not mentally, financially, and physically fit rather than because you don’t have the right sales skills.

Dan Waldschmidt is President of Waldschmidt Partners International. As a business strategist, he solves complex problems and delivers big results for organizations all over the world. He shares his radical philosophies for business domination in his daily blog, EDGY Conversations, which Dow Jones calls one of the top business spots on the web.

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