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Over the last 20 years, we have witnessed a technological revolution known as CRM. With few limits, we now have the ability to generate extremely detailed reports that allow us to see both the activities of our sales reps and the outcomes they create.
The amount of information that we have to help us manage is unprecedented in the history of sales management and is only getting bigger. Our challenge in the future is more likely to be an excess of data, not a scarcity of it. Even today, we observe “analysis paralysis” in companies for which information overload has crippled the very decision-making ability that reporting was meant to enable.
"What’s missing is quite fundamental: the operating instructions for a sales force," says Jason Jordan in his book, Cracking the Sales Management Code.
Can too much information be a problem? Come hear Jason Jordan's solutions and his conversation with our Salesforce team during our special #salesforceLIVE webcast on September 25th: The Metrics Imperative – The Next Evolution in CRM.
To hear more, join us for this free webinar with Jason by clicking the button below.
