Without a doubt, Dreamforce 2012 was an experience like no other and much of it was brought to life by the salesforce.com customers, who shared their stories of innovation and social transformation. 

However, technology alone is not transforming these businesses. More often than not, customer success is driven by the guidance, expertise and support of one of our nearly 4,000 consulting partners.

At this year’s Dreamforce, we launched the Salesforce.com Partner Innovation Awards to recognize seven of our top consulting partners for the contributions they’ve made to help customers embrace innovation and successfully transform the way they run their businesses. While the qualifying customer work represents a range of technical challenges and industry requirements, one key theme was consistent across all of the winning submissions: the crucial role of a Salesforce.com Consulting Partner.

Working with a consulting partner not only helps companies maximize the return they get out of their technology investments, but enables them to successfully drive transformational change across their organizations.  As evidence, let’s take a look at the stories behind the success of two of our Partner Innovation Award winners’ customers:

• Connected the entire organization to crowdsource ideas, solicit feedback, and find experts
• Drove adoption through an agency-wide Chatter adoption campaign
• Increased employee engagement, team work, productivity, and collaboration – targeted towards better customer outcomes

SOLUTION:
Gaming is social and gamers are social, so Activision needed to transform their gamer support capabilities into the social realm. Deloitte rolled out Salesforce Service Cloud at Activision to identify and proactively address customer issues across social networks, creating new channels for targeted engagement with influencers.