Unifying the best sources of business data on the people and companies you need to grow your business

Good data is like oil: It fuels the Internet economy -- and needs refining to be useful. But data is growing exponentially and -- when it comes to business data about and people and companies -- much of it is wrong. That’s why companies continually search multiple sources, aggregate data, check for duplicates, and then try to figure out what’s correct.  It’s expensive, time-consuming and prone to errors.

With Data.com, we eliminate the trouble and uncertainty of finding business data you can act on.

The best business data, from the cloud

At Dreamforce 2011, you’ll hear more about how Data.com gives our customers access to the best sources of business data. Period.  That means company, contact, social and other business data -- unified in Data.com and accessible through the cloud. Now, sales and marketing professionals have the information they need to effectively plan, target, and execute sales and marketing campaigns - all within Salesforce.

It’s something our customers have wanted for a while. We survey our customers every year about what they want from salesforce.com - and routinely, much better quality data ranks near the top.  Data.com not only provides top-quality data but also goes beyond that to help customers build out the social customer profile for improved customer understanding and engagement.

We started this journey toward better business data with last year’s acquisition of Jigsaw. Since then, Jigsaw has grown to more than 2,000 customers, 2 million community members and now has information on 30 million contacts, continually updated in real time.

Building on Jigsaw's success, we are excited to announce the addition of the world's pre-eminent source of company information through our strategic alliances with Dun & Bradstreet.  Data.com will be the exclusive method to access D&B’s world-leading business data on 200 million global accounts directly within Salesforce CRM.  We issued a press release this morning discussing the alliance in more detail, which you can find here.

What to expect from Data.com

D&B is the first premier data provider to join Data.com, but it will not be the last. We will continue to look for other ways to bring the best sources of business data to the cloud.

We know that great customer engagement needs great customer data. And with Data.com, you have the data you need to make the social customer profile the cornerstone of effective sales and marketing.