Cian McLoughlin hails from Dublin, Ireland originally, but spent much of the past 20 years in Sydney, Australia. With a sales career spanning almost 20 years, including senior management roles in a number of the world’s largest software companies, Cian’s expertise spans all aspects of the sales lifecycle from strategic sales execution, sales training and enablement, channel and alliances management, to Win Loss Analysis programs.

Cian is the founder and CEO of Trinity Perspectives, a sales training and consulting company specialising in Win Loss Analysis and Sales Transformation.

Cian has worked with and advised sales professionals from Brisbane to Bangkok, Christchurch to Cape Town and everywhere in between. Author of the book Rebirth of the Salesman, voted one of the Top 50 Sales Books by Top Sales World for the past three years, and co-author of the Amazon #1 bestseller Secrets for Business Success, Cian is a regular sales and marketing commentator in the mainstream media. His monthly sales blog was recently voted one of the Top 50 Sales Blogs in the world for the fourth year running, by Top Sales World Magazine.

Cian and his team are passionate about changing the perception of the sales industry and helping their clients to prosecute opportunities effectively and with integrity and authenticity.