Diana Edmundson is an SEO content specialist at Salesforce. She creates innovative copy and content strategies for the EMEA online marketing team that are designed to help both humans and algorithms, though people always take precedence.

With several years of tech writing under her belt, she's especially interested in the human element of technology and business. Diana's roots are in book publishing and she's also written for online retail companies, travel insurance companies, and children's charities.