From account managers to team leaders, technology is a great enabler for sales organisations in the financial services sector. But system overload is preventing companies and individuals from making the most of these benefits – and it’s putting performance and productivity on the line.
According to the fifth edition of
the State of Sales report, sales organisations in financial services use an average of 10 technologies. This fragmented approach is making selling harder rather than easier, with more than 80% of reps saying they are overwhelmed with too many sales tools. But change is coming: 94% of sales organisations are planning to consolidate their technology stack in the next 12 months
1.
Prioritising multi-function solutions, such as CRM, above standalone tools and spreadsheets will be critical to tackling the sales system sprawl. Around half of financial services sales organisations already use CRM systems and another third are planning implementations in the next two years
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In this blog, we look at the critical steps that can help increase productivity in the financial services industry and why investing in the right technologies is key to unlocking greater efficiency.